Vlad Isaiko's Articles on Martech Zone
Total articles: 1
Vlad Isaiko
Vlad Isaiko is the CTO at TeqBlaze. With over a decade in the industry, he excels at high-load systems development. He specializes in designing programmatic products enriched with automation features. He leads the team that builds scalable, high-performance ad platforms serving the client's evolving business demands. As a contributor to IAB and Prebid working groups, Vlad aligns technology initiatives with broader business goals. His ability to immerse himself deep into the lake of technical and marketing ties is one of the pillars strengthening the forefront of the global programmatic industry. He is deeply committed to fostering top-tier talent and creating a dynamic, growth-oriented team environment.
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Advertising TechnologyVlad IsaikoNov 27, 2024
Predictive Bidding and AI’s Role in Transforming the Programmatic Ecosystem
The programmatic advertising industry is experiencing a rapid blooming time: new companies are entering the market, technologies are snowballing, and powerful transformations are in the air. All of this is incredibly complicating the advertising ecosystems, creating conditions for increased fraud and waste. This is where trending solutions that use machine learning (ML) and artificial intelligence (AI) models to predict rates…