Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Box: Intelligent Content Management and Collaboration in the Cloud
Organizations face significant challenges in managing, securing, and collaborating on content. Traditional systems often fall short, leading to inefficiencies, security risks, and missed opportunities. Companies need a solution that can streamline workflows, enhance productivity, and ensure data protection—all while enabling…
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Why Marketing Momentum Matters (Especially If You’re Sales-Driven)
As a Fractional CMO, I get to work with a wide range of companies—some with massive brand strategies unfolding over years, and others who are just a few weeks into a campaign and already asking, Why isn’t the phone ringing?…
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Guru: Where Generative AI Meets Your Organization’s Collective Knowledge
As the CMO of a retail AI-driven predictions platform, I can’t even begin to share how much documentation we’ve accumulated across the organization over the last few years. Not a day goes by when I discuss a content-related challenge with…
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The Power of Customer Loyalty Programs: Driving Retention and Boosting Profits
Customer loyalty has emerged as a business lifeline in an economic landscape characterized by uncertainty and fierce competition. Too often, during periods of prosperity, companies become enamored with chasing new customers, neglecting the valuable relationships they’ve already cultivated. Yet, when…
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What Are The 12 Brand Archetypes? Which One Are You?
We all want a loyal following. We’re constantly looking for that magical marketing plan to connect us to our audience and make our product an irreplaceable part of their lives. What we don’t often realize is that connections are relationships.…
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17 Ways to Increase Your E-commerce Conversion Rate
Conversion rate is a critical metric for any business with an online presence. It measures the percentage of visitors who take a desired action on your website, such as purchasing, signing up for a newsletter, or filling out a contact…
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Overwhelmed By Digital Data Management? Here’s How Retailers Can Build Better Experiences For Consumers
Let’s face it: digital data is daunting, and many organizations will repeatedly hear the phrase, “We didn’t tag for that” while trying to build better experiences for consumers. In the retail sector, digital data is the most important and valuable…
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Could an Automated POS Improve The Checkout Process? 7 Features For Customer Satisfaction
As we enter a competitive retail world, the little changes often make the biggest difference. While many brands focus on capturing consumer attention as they enter the store, they often forget about the most important step of the buyer journey:…
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The Digital Transformation of Grocery Shopping: A New Era for Consumers and Retailers
I’m torn about digital grocery shopping. While I appreciate the convenience of having my groceries delivered or picking them up at the store, I seem to get an inconsistent product selection, especially meat, fruits, and vegetables. As a result, my…
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Four Essential Insights to Prepare for the Cookieless World
Cookies were once the backbone of online tracking and targeting, and now they are crumbling under privacy concerns. Some web browsers already have strict cookie rules, while Google plans to eliminate third-party cookies by 2025. Pushed out by privacy regulations…
