Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Analytics & Testing
Mastering Conversion Metrics for Business Blogging: A Comprehensive Guide
Understanding and tracking conversion metrics is essential for gauging the success of your content marketing efforts. Conversion metrics help you determine how effectively your blog posts drive desired actions, such as subscriptions, demo requests, event registrations, consultations, or product purchases. In this comprehensive article, we will explore direct and indirect attribution, the journey visitors take, and how to monitor these…
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Social Media & Influencer Marketing
X Widgets: How to Embed Your Timeline, Post Button, Follow Button, Or Mention Button
Embedding X content on your website offers several key benefits. It seamlessly integrates engaging, interactive, real-time content from the X platform into your site. Embedded X posts and timelines enhance your articles with rich, visually appealing content straight from the source, providing a quick way to verify information. Incorporating X functionality through embedded buttons encourages readers to engage with your…
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Social Media & Influencer Marketing
X Statistics for 2024
In 2006, Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams launched Twitter, a microblogging platform that would revolutionize online communication. Initially designed as an SMS-based service, Twitter quickly gained popularity, allowing users to share short, 140-character messages called tweets. As the platform grew, it introduced features like hashtags, retweets, and direct messaging, becoming a hub for real-time information, news,…
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Social Media & Influencer Marketing
The 6 Myths of Social Media Marketing in 2024
I have a good friend who owns a home services business that I’ve helped over the years. He often tells me how his competitors are all over social media and he feels left behind because his company isn’t publishing there consistently. While social media has become integral to many businesses’ digital marketing strategies, the landscape has evolved significantly in recent…
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Public Relations
This Year, Journalists Are Responded More Than Ever To Public Relations Pitches
Every quarter, Propel PRM comes out with its Media Barometer, looking at pitching data from over 400,000 real pitches sent through its platform. The company does this by anonymizing and aggregating pitches sent via its Gmail and Outlook widgets to determine pitching metrics such as optimal subject line length to get a pitch opened, optimal pitch length to get a…
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Artificial Intelligence
Hexomatic: Unlock the Power of No-Code Web Scraping and AI Automation
Businesses are constantly seeking ways to streamline their processes, automate tedious tasks, and harness the power of data. However, many are drowning in manual work, copy-pasting data, and relying on complex enterprise tools or expensive consultants. What if a solution could help businesses of all sizes tap into the internet as their own data source and automate hundreds of sales,…
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Content Marketing
WordPress: Identify and Download mu-plugins Hosted In or Outside Your WordPress Instance
A colleague of mine migrated a client site in preparation for taking over their account and was stunned when, upon successful migration, the site didn’t function correctly. The issue was quite frustrating in the industry. The agency built custom features inaccessible to the client – either via SFTP or WordPress administration. I’ll explain how later… and how I was able…
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Artificial Intelligence
ChatBot: Automate Website Interactions and Boost Sales with an Intelligent Chatbot Platform
Businesses are challenged to provide prompt, personalized, and efficient customer service across multiple channels. Few affordable options exist to scale a customer service team to meet today’s prospect and customer expectations. Companies must find innovative solutions to meet these demands while optimizing their resources and driving growth. This was the promise of AI-powered chatbots. However, many original chatbot providers offered…
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Social Media & Influencer Marketing
Disqus: Build an Empowered Community For Your Premium Subscribers With On-Site Engagement
Publishers face the ongoing challenge of building and retaining an engaged audience. With social media platforms’ ever-changing algorithms and policies, it has become increasingly difficult for publishers to control audience interactions, build a community, and monetize their content. Because the conversation around topics and articles moved to social media, I removed commenting here on Martech Zone. In hindsight, I’m not…
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Artificial Intelligence
A Discussion on Ethics and Algorithms in AI-Driven Marketing
As we move through an era marked by rapid technological advancements, the marketing sector emerges as an arena of profound change. Driving this transformation is artificial intelligence (AI). Through its swift adoption and milestones like ChatGPT achieving record user growth in record time, AI is revolutionizing traditional marketing paradigms. Today, marketers across the globe are confronted with pressing questions that…
