Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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What Nurtures Innovation, What Destroys Entrepreneurship, and Why Now Is the Time
A good friend of mine loves to go to karaoke with us... but he never sings, no matter how bad the singers are, how many drinks we've had, or even if the club is empty. He has a solid voice…
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AI That Works: Why Revenue Context Transforms MarTech Adoption
On paper, your marketing technology stack is impressive - CRM , MAP , CDP , and a touch of AI . But in practice, AI prompts go unnoticed and forecasts swing wildly without warning. MarTech practitioners are still exporting data…
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Cost Considerations for Migrating to Vue.js
Vue.js is one of the most popular JavaScript frameworks for building interactive user interfaces and single-page applications. Created in 2014 by Evan You, a former Google engineer who worked on Angular , Vue was designed to combine the best aspects…
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Why Website Speed Matters: 5 Pagespeed Strategies That Deliver Results
Have you ever given up on a slow-loading webpage, only to tap the back button and find the information you were looking for elsewhere? Of course, you have; everyone has at one point or another. 40% of people abandon a…
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How to Create a Cinematic Video Using Google Earth Studio for Marketing
One of the more innovative ways businesses are telling their stories today is through location-based video. Whether it’s a real estate agency highlighting a neighborhood, a tourism board promoting a destination, or a brand introducing its headquarters, cinematic flyovers and…
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FunnelFox Billing: Streamlining Web2App Payment Processing Integration for Mobile Apps
The mobile app economy is undergoing a major shift. Mobile developers are rapidly adopting Web2App models, driving user acquisition through web funnels where users purchase subscriptions before downloading the app, enabling more accurate attribution and bypassing App Store fees. Web2App…
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Martech Spend is Wasted by 60%: Here’s How to Win It Back in 2025
The average exec walks into the boardroom knowing nearly two-thirds of last year’s martech budget never translated into revenue. Unused licenses from tech stacks, poorly integrated point solutions, and orphaned data pipelines have turned once-promising platforms into silent profit leaks.…
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No One Cares About Your Blog! Or Mine.
When I first wrote about the value of blogging back in 2006, the internet felt like a frontier. There was plenty of skepticism, and I’d often get ribbed for spending so much time on my blog. I didn’t take offense.…
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The One Browser Feature That Would Change Everything
Earlier tonight, I was writing what I was sure would be a hit post—a clever list of my favorite links from the past few weeks, complete with commentary, humor, and a clean “Top 10” title to make it pop. I’d…
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FlexClip: AI-Powered Tools That Enable You To Create Videos Effortlessly
Modern marketers are under pressure to publish video everywhere—fast. Budgets are tight, teams are lean, and attention spans are shorter than ever. You still need on-brand intros, promo spots, product explainers, social shorts, webinars, and event recaps… ideally without wrangling…
