Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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ClearCRM: The Small-Team Power Tool for Sales, Projects, and Marketing
Small business teams often find themselves buried under a tangle of disconnected tools. Leads arrive through one system, billing runs somewhere else, project delivery lives in a separate app, and customer support is handled in yet another interface. The result…
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MuleRun: The AI Agent Marketplace Built for Real Work, Real Creativity, and Real Results
As AI adoption accelerates across industries, most users still struggle with a fragmented landscape of tools, models, and workflows. They jump between apps for content generation, image creation, research, automation, e-commerce production, and day-to-day tasks. MuleRun answers that fragmentation with…
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Why I Haven’t Implemented llms.txt… And Likely Won’t
The rise of llms.txt comes from a genuine need: AI models are increasingly asked to read, summarize, or extract information from websites that were never designed with machine reasoning in mind. Even well-structured HTML can be difficult for an LLM…
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EazeeSign: Boost Document E-signature Security and Speed in a Remote-First World
Remote teams continue to struggle with delays caused by outdated, paper-based signature workflows. Printing, scanning, and mailing add unnecessary friction, especially when teams operate across time zones. When organizations move at a digital pace, slow approvals can derail momentum and…
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The Expensive Problem: Why B2B Marketers Are Blind to Most of Their ROI
As businesses track every penny during uncertain economic times, marketing attribution has become a defining challenge. Nearly eight in ten B2B marketers say proving return-on-investment has grown significantly more important in the past two years, while almost nine in ten…
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Abby Connect: How AI Voice is Disrupting New Business Calls
Time spent on converting new clients is one of the biggest pain points for any business. We’ve all experienced it: you research the opportunity, calculate a budget, put together a proposal - only to discover weeks later, it was a…
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How Sales-Driven Content Strengthens the Final Stage of the Buyer Journey
Modern buyers spend most of their journey researching quietly. They compare solutions on search, evaluate alternatives through AI-assisted queries, and observe social conversations long before they ever fill out a form. By the time they do speak with a sales…
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Marketing Is Hard Work… Even in an Era of AI, Outsourcing, and Cheap Platforms
I’ve long been a proponent of AI adoption, outsourcing, and the use of efficient platforms—when they are applied appropriately and strategically. These tools can accelerate production, streamline workflows, and reduce costs. They can automate the repetitive, illuminate insights hidden in…
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EveryoneSocial: Unlock High-Impact Employee Advocacy at Scale
Modern organizations are under intense pressure to differentiate themselves in a crowded digital environment. Buyers are skeptical, recruiting is competitive, and people, rather than corporate channels, increasingly shape brand visibility. Marketing and communications teams know that advocacy can solve these…
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Why Paid Reviews Are Not Worth Betting Your Business On… And How To Get Genuine Reviews
Customer reviews now play a central role in determining search visibility, local rankings, and customer trust. Search engines rely on the quality, volume, and authenticity of reviews as indicators of a business’s credibility and relevance. Because of this, many business…