Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Content Marketing
Royalty-Free Stock Footage, Video Effect, Video Clip, and Animation Sites
B-roll, stock footage, news footage, music, background videos, transitions, charts, 3D charts, 3D videos, video infographic templates, sound effects, video effects, and even full video templates for your next video can be purchased online. As you’re looking to streamline your video development, these packages can accelerate your video production and make your videos look far more professional in a fraction…
- Content Marketing
SITE123: A Free, No-Frills, Effortless Platform for Websites, Blogs, Landing Pages, or Online Stores
Over the last couple of decades, I’ve spent countless hours assisting clients, friends, and companies in building and optimizing their websites. Establishing an online presence is crucial for individuals and businesses alike. However, creating a website’s complexity and technical demands often deter many from venturing into the digital world. The challenges of learning a content management system (CMS), applying a…
- Social Media & Influencer Marketing
Onlypult: Streamline Your Social Media Strategy With Multi-Platform Scheduling and Posting
Businesses and social media managers grapple with maintaining a consistent and engaging presence across various social platforms. The challenges of crafting unique content, scheduling posts at optimal times, and analyzing performance metrics can be overwhelming, leading to missed opportunities and reduced productivity. Onlypult Onlypult is a comprehensive multi-platform solution simplifying social media marketing (SMM). This single platform offers post-scheduling and…
- Marketing Tools
MindManager: Mind Mapping and Collaboration for the Enterprise
Mind mapping is a visual organization technique used to represent ideas, tasks, or other items linked to and arranged around a central concept or subject. It involves creating a diagram that mimics the way the brain works. It typically consists of a central node from which branches radiate, representing related subtopics, concepts, or tasks. Mind maps are used to generate,…
- Marketing Infographics
Mad Men: Marketing Quotes from Don Draper
Set in the competitive world of 1960s Madison Avenue advertising, Mad Men is more than just a period drama—it’s a character study, cultural critique, and masterclass in storytelling. Created by Matthew Weiner, the series captures the allure and contradictions of a time when image was everything and the American Dream was being redefined. At its center is Don Draper, the…
- Social Media & Influencer Marketing
19 Ways To Harness Facebook Users’ Motivation and Engage Your Fans Deeper
Creating engaging content on Facebook is crucial for maintaining a lively and interactive online community. The first part of developing an engagement strategy on Facebook is understanding why users are on the platform. Why People Use Facebook The top motivating factors for why people use Facebook include: Messaging Friends and Family: 72.6% of Facebook users use the platform to chat…
- Public Relations
Propel: Bringing Deep Learning AI to Public Relations Management
The challenges facing PR and communications professionals have only continued to increase in light of continuing media layoffs and a changing media landscape. Yet, despite this monumental shift, the tools and technology available to assist these professionals have not kept pace at the same rate as those in marketing. Many people in communications still use simple Excel spreadsheets and mail…
- Paid and Organic Search Marketing
WordPress: Dynamically Redirect an AMP Page To Non-AMP When Unsupported
I have AMP loaded on my site and have seen a nice stream of AMP visits from Google. While I’m not a huge fan of AMP, it does seem to garner quite a bit of attention from search engines. My theme supports AMP in posts (or custom post types that are a post type) but doesn’t support AMP on a…
- Content Marketing
WordPress: How to List Child Pages Using A Shortcode
We’ve rebuilt the hierarchy of sites for several of our WordPress clients, and one of the things we attempt to do is organize the information efficiently. To do this, we often want to create a master page and include a menu that automatically lists the pages below it. A list of child pages, or subpages. Unfortunately, there’s no inherent function…
- Artificial Intelligence
Revolutionize Marketing with AI: A Strategic Roadmap
The digital age has drastically altered the marketing landscape. As the industry has shifted toward digital platforms, marketers now face the daunting task of managing an unprecedented volume of data, understanding rapidly changing consumer behaviors, and delivering personalized content at scale. Additionally, the modern consumer’s expectation for unique experiences adds complexity, requiring marketers to customize content and campaigns for different…
