facebook fan anatomy

Marketing Infographics Social Media & Influencer Marketing

Anatomy of a Facebook Fan

Douglas Karr Wednesday, September 7, 2011

1 1 minute read

Moontoast has done an incredible job on developing a visual representation of the anatomy of Facebook engagement. They rank fans in the Fan Engagement Spectrum from potential fans to super fans, provide the data elements necessary to gauge success, as well as the paths that each type of fan takes to generate a positive return on your investment.

From their post on Facebook Fan Engagement:

At the highest level fan count (Liking a page) is not a good metric for engagement. Community engagement (likes and comments) on average sits around 3%. To increase interaction with the fan, utilize different types of content to drive conversations that deepen the relationship with the community and drive potential fans to superfans. Introducing commerce as part of your overall social media strategy is a fantastic way to reward fans and create buzz about your Facebook page. This all requires an understanding that the world we live in today makes it easier than ever to have real relationships with global customers and to increase brand affinity. Treat customers well and word will spread.

Moontoast Anatomy of a Fan

Douglas Karr Wednesday, September 7, 2011

1 1 minute read

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

One Comment

Katy Rominski says:

Tuesday, August 28, 2012 at 4:56 PM

Hello Douglas,
I’d like to know more about this statement on the infographic under Moderate Engagement: “Brand can send direct Facebook messages to all who like brand’s fan page.”

Facebook removed the functionality that allows page admins to message everyone who LIKES their page awhile back…and I don’t believe pages were ever allowed to individually message fans directly. I know that fans can now send a direct message to a page…but the brand can’t start a private conversation with fans. Can you please elaborate? Thank you! -Katy

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It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that help companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge