Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Public Relations
Propel: Bringing Deep Learning AI to Public Relations Management
The challenges facing PR and communications professionals have only continued to increase in light of continuing media layoffs and a changing media landscape. Yet, despite this monumental shift, the tools and technology available to assist these professionals have not kept pace at the same rate as those in marketing. Many people in communications still use simple Excel spreadsheets and mail…
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Paid and Organic Search Marketing
WordPress: Dynamically Redirect an AMP Page To Non-AMP When Unsupported
I have AMP loaded on my site and have seen a nice stream of AMP visits from Google. While I’m not a huge fan of AMP, it does seem to garner quite a bit of attention from search engines. My theme supports AMP in posts (or custom post types that are a post type) but doesn’t support AMP on a…
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Content Marketing
WordPress: How to List Child Pages Using A Shortcode
We’ve rebuilt the hierarchy of sites for several of our WordPress clients, and one of the things we attempt to do is organize the information efficiently. To do this, we often want to create a master page and include a menu that automatically lists the pages below it. A list of child pages, or subpages. Unfortunately, there’s no inherent function…
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Artificial Intelligence
Revolutionize Marketing with AI: A Strategic Roadmap
The digital age has drastically altered the marketing landscape. As the industry has shifted toward digital platforms, marketers now face the daunting task of managing an unprecedented volume of data, understanding rapidly changing consumer behaviors, and delivering personalized content at scale. Additionally, the modern consumer’s expectation for unique experiences adds complexity, requiring marketers to customize content and campaigns for different…
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Artificial Intelligence
Relo: It’s Time to Take the Guesswork Out of Sports Marketing Measurement
It’s the time of year for predictions-focused articles, and it doesn’t take great foresight to state that most will center on artificial intelligence (AI) to do the job smarter and quicker, and/or analytics that confirm that sponsorship buys being made are wise investments. With the rapid changes occurring in the sports marketing industry, those are the important topics to track.…
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Artificial Intelligence
Digital Empathy: Can Technology Mimic Human Compassion in Customer Service?
Imagine encountering a more mindful retail experience online, where, amidst your search for ideal presents, a personalized banner captures your attention. This banner, featuring a family like yours enjoying self-care essentials from brands you trust, is the pinnacle of AI-driven customer experience (CX) personalization. By recognizing your preferences and the seasonal stress, the digital marketplace tailors suggestions to include stress-relieving…
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Analytics & Testing
An Introductory Guide to Pinterest Metrics
Pinterest is a unique blend of a social network and a search engine, where over 459 million monthly active users discover new ideas, products, and inspirations. This platform transcends the traditional boundaries of social media, positioning itself as a tool for visual marketers across various industries, including fashion, home decor, food, and more. By leveraging Pinterest, businesses can tap into…
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Mobile Marketing, Messaging, and Apps
Liftoff: Transform Your Mobile App’s Market Presence, App User Acquisition and Monetization
Marketing a mobile app and expanding your user base through in-app advertising can be a complex challenge. The key to success isn’t just accumulating a vast number of installs but acquiring users who will actively engage with your app. Liftoff Liftoff is the platform for the programmatic acquisition and re-engagement of mobile app users. It serves as a comprehensive solution…
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E-commerce and Retail
Link.Store: Boost Your E-commerce Brand with Custom Branded .Store Links
Every ambitious online seller dreams of making their brand stand out. However, the standard practice of using complex marketplace URLs hinders brand recall and sharing convenience. This situation often leaves your store lost in the vastness of the internet, struggling for recognition and recall. Distinguishing your e-commerce brand from millions of others is daunting yet essential. Your unique brand identity…
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Artificial Intelligence
The Strategic Imperative of AI in Fortune 500 Companies: Navigating Ethics, Expectations, and Value
In an era marked by rapid technological advancements, Fortune 500 companies stand at the forefront of a significant paradigm shift driven by the integration of artificial intelligence (AI) into business operations. This transformative journey, while promising unparalleled opportunities, also presents a complex array of challenges and considerations. Let’s take a look at how AI is revolutionizing business operations and the…
