Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Mobile Marketing, Messaging, and Apps
Proximity Marketing and Advertising: The Technology, Types, and Tactics
As soon as I walk into my local Kroger (supermarket) chain, I look down at my phone, and the app alerts me where I can either pop up my Kroger Savings barcode for checking out or I can open the app to search and find items in the aisles. When I visit a Verizon store, my app alerts me with…
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Marketing Tools
Outlook: Will Copilot Help Microsoft Outlook Regain The Corporate Desktop?
For years, Microsoft Outlook was a thorn in the side of email designers, rendering their emails using Word rather than a browser-based renderer. It caused countless user experience (UX) issues that required a lot of workarounds and hacks to look good. Thankfully, Microsoft bailed on Word and turned to browser-based rendering with their latest releases, bringing consistency across Windows and…
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Martech Zone Apps
YouTube Thumbnail Viewer: Here Are Your YouTube Video’s Images
YouTube uses various URL formats to direct users to its videos and accompanying thumbnail images. We’ve built a nice little tool where you can locate yours: Your YouTube Video Images: Get YouTube Thumbnails Here’s a detailed list of the common types of YouTube video URLs, along with descriptions of how they identify videos within them: Standard YouTube Watch URLs –…
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Content Marketing
WordPress: Build a Modal To Dynamically Populate From A Custom Post Type Using Ajax
One of the major projects that I’ve worked on in the last year is building out an acronym library using a custom post type (CPT) on Martech Zone. I’ve defined over 1,000 marketing, sales, and technology-related acronyms on the site! It’s been quite popular and drives much engagement with readers and search engine referrals. While I’m happy with the engagement,…
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Sales and Marketing Training
What Does A Digital Marketer Do?
Digital marketing is a multifaceted domain that transcends traditional marketing tactics. It demands expertise in various digital channels and the ability to connect with the audience in the digital sphere. A digital marketer’s role is to ensure the brand’s message is disseminated effectively and resonates with its target audience. This necessitates strategic planning, execution, and constant monitoring. In digital marketing,…
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Paid and Organic Search Marketing
Foursquare: How To Leverage Location Intelligence For Your Local Business or Enterprise
Foursquare has transformed from a location-based social network to a comprehensive platform offering robust solutions for businesses to enhance their visibility and leverage location intelligence. Foursquare provides a dual pathway for businesses to maximize their potential through enhanced visibility and sophisticated location intelligence. Whether you’re a local business aiming to attract more customers or an enterprise looking to refine your…
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Advertising Technology
Mobile Advertising in 2024: The Essential Guide
The average mobile user today is continually connected, tapping into a digital stream of information, entertainment, and social interaction at all times of the day. With the smartphone often being the last thing they see before they sleep and the first thing they reach for upon waking, mobile devices have become deeply ingrained in daily life. This constant connectivity provides…
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Social Media & Influencer Marketing
Putting Yourself Out There: Navigating Criticism and Negativity
Sharing your voice online, whether through a blog, video, podcast, or even social media, opens you up to a world of possibilities: connecting with like-minded individuals, sparking conversations, and contributing to the online community. However, it also exposes you to the inevitable reality – negativity and criticism. While the internet allows for diverse perspectives and healthy debate, it can also…
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Content Marketing
From Pixels to Personas: The Evolution of Avatars in Digital Branding
Avatars emerged decades ago as a powerful tool for branding, allowing companies to forge a unique identity, engage more deeply with their audience, and stand out in a crowded marketplace. One of the earliest and most widely recognized brand mascots is Michelin Man, also known as Bibendum. Created for the Michelin tire company, the Michelin Man was introduced in 1894…
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Content Marketing
WordPress: How to Add Custom Content After the First Post on a WordPress Homepage
There are several strategic reasons why someone might want to add content directly after the first post on the home page of a WordPress site or blog. Here are some examples: Advertising: Partner with ad networks to display relevant ads after the first post. This can generate income while potentially offering personalized content to readers. Call-To-Action: After presenting the first…
