Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Peerlist: Connecting Top Design & Development Talent with Exciting Job Opportunities
As an entrepreneur, employer, and company owner, I used to find the LinkedIn platform amazing value. As a B2B social network, nothing came close to its reach and capabilities. In recent years, though, their push for growth and engagement has…
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Exclaimer: Transforming Email Signatures Into A Marketing Powerhouse
Exclaimer has revolutionized how businesses approach their marketing personalization efforts through the use of their email signatures. By harnessing the power of Exclaimer , businesses unlock a potent, yet underused marketing channel that marries the twin objectives of brand consistency…
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Mastering Cookie Settings in a Multi-Domain WordPress Setup
Properly configuring cookie settings is crucial for ensuring smooth functionality, security, and privacy compliance when running a WordPress website across multiple domains. In this article, we'll explore why cookie settings are important in a multi-domain setup and how you can…
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The 7 Habits of a Successful Web or Mobile Application Team
Creating a web or mobile application that achieves widespread adoption requires a strategic approach and adherence to key principles. For product managers, balancing the myriad factors that influence application development can be daunting. They must navigate a complex landscape that…
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Crafting Identity: The Artistry Behind Brand Identity Services
The need for a distinct brand identity has never been more crucial in the vast marketplace of products and services, where competition is fierce, and attention spans are fleeting. Brands are more than just logos and taglines; they're storytellers, weaving…
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The Importance of Intent and Placement With Reach
Reach is often a metric that attracts marketers because they strive to reach as many people as possible, hoping to maximize their brand's exposure and potential customer base. However, focusing solely on reach can be misleading, as it fails to…
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Building Growth and Resilience: Creators Must Diversify for Sustained Success
Risk is real for creators in today’s social commerce landscape. Relying solely on one platform or income stream can result in tough challenges due to ever-changing algorithms and fluctuating market trends. As a result, diversification has become not just a…
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Gelato: Scale Your Print-on-Demand Ecommerce Businesses Worldwide
Scaling an ecommerce business presents numerous challenges, from managing inventory and production costs to efficiently serving customers around the globe. Entrepreneurs and established enterprises must navigate these hurdles to grow their online presence and bottom line successfully. Fortunately, advancements in…
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Grantify: The Intelligent Way For SaaS and AI Startup Companies to Win Grant Funding
Funding is often one of the biggest challenges for startups working on cutting-edge SaaS and AI products. Developing innovative technology requires significant capital, but early-stage companies may struggle to attract investors. And small businesses ( SMBs ) may be unable…
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Why Brands Are Firing Basic Chatbots And Onboarding More Impactful Conversational Tools
Today, nearly every brand’s website features a chatbot to support customer interactions. But just because chatbots are widespread doesn’t mean they provide the best possible customer experience ( CX ). Many scripted chatbots are clunky, unhelpful, difficult to navigate, or all…
