Chris Curtis's Articles on Martech Zone
Total articles: 1
Chris Curtis
Chris Curtis is a seasoned General Manager at ShopYourLikes with an 18-year track record in the tech industry, specializing in operational and management roles across consumer site products, traffic acquisition, and SaaS digital insights. At ShopYourLikes, a Connexity, Inc. division, he focuses on influencer monetization, emphasizing fast payments and superior service. Before his current role, Curtis contributed to GoodRx's mission of affordable healthcare from April 2020 to November 2021, enhancing their marketplace for prescription medicines and telehealth. His prior experience includes a successful stint at Hitwise, managing a team that generated 35% of the company's revenue and launched innovative digital insight products. At Connexity, Inc., starting in May 2014, he spearheaded the DaaS business, driving $15M in incremental revenue. His tenure at Shopzilla, Inc. highlighted his expertise in traffic acquisition and SEM, laying the groundwork for his subsequent achievements in digital operations and strategic development across the industry.
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Social Media & Influencer MarketingChris CurtisMay 31, 2024
Building Growth and Resilience: Creators Must Diversify for Sustained Success
Risk is real for creators in today’s social commerce landscape. Relying solely on one platform or income stream can result in tough challenges due to ever-changing algorithms and fluctuating market trends. As a result, diversification has become not just a strategy but a necessity for creators aiming to enhance their visibility and financial stability. This article delves into four crucial…