Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Social Media & Influencer Marketing
The Half-Life of Social Media Posts in 2024: Navigating Lifespan for Strategic Impact
Social media platforms have emerged as crucial arenas for individuals and businesses to connect, share, and influence. However, the content shared on these platforms is subject to an often-overlooked metric: the half-life of social media posts. This term, rooted initially in physics, has found relevance in digital marketing, describing the time it takes for a post to receive half of…
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Content Marketing
Buy Me a Coffee: Give Your Audience An Easy Way To Say Thanks!
Content creators, whether writers, artists, musicians, or developers, face the challenge of monetizing their content without resorting to intrusive ads or complicated subscription models. Amidst a sea of platforms offering various forms of monetization, one stands out for its simplicity, warmth, and direct connection between creators and their fans: Buy Me a Coffee. Buy Me a Coffee allows fans to…
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Martech Zone Apps
App: What’s My IP Address
If you ever need to know your IP address as viewed from an online source, here you go! I’ve updated the logic on this app to attempt to find the user’s true IP address. The challenges are found in the article below. Your IP Address Is IP is a standard defining how devices on a network communicate with each other…
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Content Marketing
InPowered: Elevate Your Content Marketing with AI-Powered Content Intelligence and Distribution
Businesses face the ongoing challenge of creating engaging content and ensuring it reaches the right audience effectively. The saturation of content across platforms makes it increasingly difficult for brands to stand out and accurately measure the impact of their content marketing efforts. This environment demands solutions that streamline content creation and optimize its distribution to enhance engagement and conversion rates.…
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Sales Enablement, Automation, and Performance
Compass: Sales Enablement Tools For Agencies To Sell Pay Per Click (PPC) Marketing Services
Sales enablement tools are essential for agencies to provide employees with the resources to pitch client products effectively. Unsurprisingly, these types of services are in high demand. When designed and utilized properly, they can provide digital advertising agencies with the necessary tools to deliver high-quality, relevant content to prospective buyers. Sales enablement tools are crucial for helping agencies manage and…
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Email Marketing & Automation
10 Reasons Subscribers Unsubscribe From Your Email… and How To Fix It
Email marketing remains a cornerstone of digital marketing strategy, offering unparalleled reach and potential for personalization. However, maintaining and nurturing an engaged subscriber list can be challenging. The infographic we’re exploring serves as a vital checkpoint for marketers, outlining the top ten pitfalls that can lead to subscribers hitting the unsubscribe button. Each reason is a cautionary tale and a…
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Event Marketing
BoomPop: A Platform for Corporate Destination Event Planning
Bringing teams together is crucial for fostering connection, alignment, and growth, but planning and executing in-person events can be daunting. Creating those special moments that facilitate meaningful connections is paramount for remote teams, valued customers, or an entire company. The logistical challenges of planning, coupled with the need to tailor experiences that genuinely resonate with team members, can detract from…
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Content Marketing
WordPress: Add a Shortcode To Display Today With Optional Formatting and Calculations
The power to dynamically display content allows WordPress users to create more engaging, up-to-date, and relevant user experiences. One handy application of this dynamic capability is using shortcodes to insert custom content into posts, pages, and widgets. This article introduces a custom shortcode to display the current date and time and even calculate date adjustments, all formatted according to your…
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Content Marketing
What Time Is It? How Our Systems Display, Calculate, Format, and Synchronize Dates and Times
That sounds like a simple question, but you’d be surprised at how complex the infrastructure provides you with an accurate time. When your users exist across time zones or even travel across time zones while using your systems, there’s an expectation that everything works seamlessly. But it’s not simple. Example: You have an employee in Phoenix who needs to schedule…
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Content Marketing
What is a Wiki?
A wiki is a collaborative platform or website that allows users to create, edit, and organize content collectively. The term wiki comes from the Hawaiian word wiki-wiki, which means fast or quick. This name was chosen to emphasize the ease and speed with which information can be shared and updated on these platforms. The concept was coined by Ward Cunningham…
