Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Artificial Intelligence
Watermark Remover: Utilize AI to Remove Watermarks From Images
The term watermark originally hails from the traditional paper-making process, where a distinctive design was created by altering the thickness of the paper while it was still wet. These marks were visible when held up to the light, signifying authenticity and origin. This centuries-old technique has found its modern counterpart in the digital world, where a watermark is a graphic…
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Email Marketing & Automation
GetResponse: Build, Communicate, and Convert Your Contacts Into Customers With More Than Email
Marketing professionals often find themselves entangled in the complexities of managing multiple marketing technology (martech) platforms. The time and effort spent transferring data between systems, coupled with the steep learning curve associated with mastering each new tool, can significantly detract from the core objectives of marketing strategies. Recognizing these challenges, modern martech platforms have begun to evolve, offering a broad…
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Analytics & Testing
Google Analytics: iOS and Android Mobile App vs. Web Interface
While Google Analytics is primarily known for its web interface, it offers dedicated mobile apps for iOS and Android users. I’ve been utilizing the mobile app on iOS for the last few months and have to admit that I find it both impressive and usable in ways that differ from the site. How do they compare, and which platform best…
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Artificial Intelligence
MeetGeek: Improve Your Meeting Productivity with AI-Powered Meeting Insights
Meetings are ubiquitous in corporate life and are often seen as the linchpin of communication and decision-making processes. Yet, despite their central role, there’s a growing awareness of the hidden costs and potential inefficiency they carry. If you’ve been a long-time reader of Martech Zone, you know how much I despise unproductive or unnecessary meetings. With executives spending an average…
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Martech Zone Apps
App: How To Build Your SPF Record
The details and explanation of how an SPF record works are detailed below the SPF Record builder. SPF Record Builder Here’s a form that you can use to build your own TXT record to add to your domain or subdomain that you’re sending emails from. SPF Record Builder The subdomain or domain that you’ll be sending your email from. No…