Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Content Marketing
WordPress: Add a Shortcode To Display Today With Optional Formatting and Calculations
The power to dynamically display content allows WordPress users to create more engaging, up-to-date, and relevant user experiences. One handy application of this dynamic capability is using shortcodes to insert custom content into posts, pages, and widgets. This article introduces a custom shortcode to display the current date and time and even calculate date adjustments, all formatted according to your…
-
Content Marketing
What Time Is It? How Our Systems Display, Calculate, Format, and Synchronize Dates and Times
That sounds like a simple question, but you’d be surprised at how complex the infrastructure provides you with an accurate time. When your users exist across time zones or even travel across time zones while using your systems, there’s an expectation that everything works seamlessly. But it’s not simple. Example: You have an employee in Phoenix who needs to schedule…
-
Content Marketing
What is a Wiki?
A wiki is a collaborative platform or website that allows users to create, edit, and organize content collectively. The term wiki comes from the Hawaiian word wiki-wiki, which means fast or quick. This name was chosen to emphasize the ease and speed with which information can be shared and updated on these platforms. The concept was coined by Ward Cunningham…
-
Marketing Tools
Onehub: A Comprehensive Solution for Agencies to Create Secure and Organized Client Portals
Agencies face many challenges in managing and sharing digital assets with clients. The need for a secure, efficient, and organized platform is more pressing than ever, especially in industries where confidentiality and data integrity are non-negotiable. Agencies must navigate the complexities of file sharing, version control, and collaborative editing, all while ensuring that sensitive information remains protected. This environment demands…
-
Paid and Organic Search Marketing
PageAdviser: AI-Driven SEO Recommendations and Suggestions
Demandwell is on a mission to revolutionize how marketers grow their business with SEO, by leveraging a powerful trifecta: Generative AI – GenAI Tools that deeply understand written language and its context. SEO Data – Industry-specific subject matter & proprietary data that drives decision-making. Personalization – Contextual understanding of your business, your data, and your goals. Our AI Writer is…
-
Customer Data Platforms
5 Ways to Make Your Customers Feel Loved
The consequences of poor customer service are substantial, with more than half of consumers reducing their spending after a single bad experience. This negative impact on consumer spending poses a significant threat to businesses globally, potentially affecting $4.7 trillion in annual revenue. To mitigate these risks, it’s essential for companies to provide stellar customer experiences, especially in light of rising…
-
Artificial Intelligence
Watermark Remover: Utilize AI to Remove Watermarks From Images
The term watermark originally hails from the traditional paper-making process, where a distinctive design was created by altering the thickness of the paper while it was still wet. These marks were visible when held up to the light, signifying authenticity and origin. This centuries-old technique has found its modern counterpart in the digital world, where a watermark is a graphic…
-
E-commerce and Retail
How to Analyze, Measure, Reduce, and Recover Shopping Cart Abandonment
I’m always surprised when I meet a client with an online checkout process and how few have tried to purchase from their own site! One of our new clients had a site they invested a ton of money into, and it’s five steps to get from the product page to the shopping cart. It’s a miracle that anyone is making…
-
Email Marketing & Automation
GetResponse: Build, Communicate, and Convert Your Contacts Into Customers With More Than Email
Marketing professionals often find themselves entangled in the complexities of managing multiple marketing technology (martech) platforms. The time and effort spent transferring data between systems, coupled with the steep learning curve associated with mastering each new tool, can significantly detract from the core objectives of marketing strategies. Recognizing these challenges, modern martech platforms have begun to evolve, offering a broad…
-
Analytics & Testing
Google Analytics: iOS and Android Mobile App vs. Web Interface
While Google Analytics is primarily known for its web interface, it offers dedicated mobile apps for iOS and Android users. I’ve been utilizing the mobile app on iOS for the last few months and have to admit that I find it both impressive and usable in ways that differ from the site. How do they compare, and which platform best…
