Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Email Marketing & Automation
How to Validate Your Email Authentication Is Set Up Correctly for DKIM, DMARC, SPF & BIMI
If you’re sending any significant volumes of marketing emails, chances are your email is not making its way to the inbox if you’ve not configured your email authentication. We work with many companies assisting them with their email migration, IP warming, and deliverability issues. Most companies don’t even realize they have a problem; they think subscribers simply aren’t engaging with…
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Martech Zone Apps
App: How To Build Your SPF Record
The details and explanation of how an SPF record works are detailed below the SPF Record builder. SPF Record Builder Here’s a form that you can use to build your own TXT record to add to your domain or subdomain that you’re sending emails from. SPF Record Builder The subdomain or domain that you’ll be sending your email from. No…
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Content Marketing
The Strategic Choice: Amplifying Strengths vs. Addressing Weaknesses
In business, just as in sports, whether to concentrate on enhancing one’s strengths or mitigating weaknesses is a recurrent theme. This debate transcends industries and professions, touching the core of personal development strategies. A quintessential example of this principle in action is the legendary golfer, Tiger Woods. Woods’ career offers invaluable insights into how focusing on strengths while strategically addressing…
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Email Marketing & Automation
Ecomail: Communicate With Your Customers Across Email, Facebook, and Instagram
In today’s digital landscape, customer engagement spans multiple platforms. Ecomail is an omnichannel communication platform that seamlessly integrates email, Facebook, and Instagram. This innovative tool empowers businesses by consolidating their marketing efforts across various channels, ensuring a cohesive and personalized customer experience. Ecomail Features Ecomail is a comprehensive platform that brings together essential features for successful omnichannel communication: A/B Testing:…
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Email Marketing & Automation
Mailchimp: Building A Custom Feed In WordPress For Your RSS-to-Email Campaign
As resources continue to get tighter for companies, it’s becoming a necessity that they stop wasting time and fully incorporate automation and integrations that can shave hours of effort off of their workload every week. Companies often have marketing departments that are siloed by their work channels. A great example is a content team producing fantastic content and an email…
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Analytics & Testing
EyeQuant: Revolutionizing Visual User Experience Design with AI and Neuroscience
The challenge of immediately capturing a user’s attention is paramount. Traditional methodologies like click-tracking have provided insights into user behavior but often fail to capture the critical initial moments of user interaction. These methods typically require extensive research and testing, making them both time-consuming and costly. Eyequant EyeQuant‘s innovative platform predicts how users perceive and interact with designs within the…
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Social Media & Influencer Marketing
What Makes Consumers Want to Follow a Brand on Social Media in 2024?
Social media has become more than a platform for social interaction; it’s become a dynamic hub for brands to engage with prospects and customers. The reason behind this transformation is deeply rooted in the behavior and preferences of consumers. Understanding why individuals follow brands on social media can offer valuable insights into crafting strategies that resonate with target audiences. The…
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Sales Enablement, Automation, and Performance
Trafft: Display Your Services, Schedule, and Availability For Customers To Book Appointments
The importance of self-service for appointment scheduling cannot be overstated. Customers increasingly prefer booking appointments at their convenience, a trend that has led businesses to seek solutions that can offer such flexibility around the clock. However, building a solution to meet these needs comes with its own complexities. It requires integrating a seamless user experience, robust back-end support, messaging, and…
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Martech Zone Apps
App: Email Subject Line Length and Mobile Display Visibility (Character Counts)
With mobile overtaking the desktop for email open rates, I was researching the viewable length of subject lines on a mobile device. Subject lines are typically more important than the email content regarding the reader’s behavior and whether or not they will open the email. Want to test your email subject line and see if it fits? Just type or…
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Email Marketing & Automation
Email Safe Fonts and HTML Email Font Best Practices
You’ve all heard my complaints on the lack of advancements in email support over the years so I won’t spend (too much) time whining about it. I only wish that one large email client (app or browser), would break out of the pack and try to fully support the latest versions of HTML and CSS. I have no doubt that…
