Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Sales Enablement, Automation, and Performance
Trafft: Display Your Services, Schedule, and Availability For Customers To Book Appointments
The importance of self-service for appointment scheduling cannot be overstated. Customers increasingly prefer booking appointments at their convenience, a trend that has led businesses to seek solutions that can offer such flexibility around the clock. However, building a solution to meet these needs comes with its own complexities. It requires integrating a seamless user experience, robust back-end support, messaging, and…
- Martech Zone Apps
App: Email Subject Line Length and Mobile Display Visibility (Character Counts)
With mobile overtaking the desktop for email open rates, I was researching the viewable length of subject lines on a mobile device. Subject lines are typically more important than the email content regarding the reader’s behavior and whether or not they will open the email. Want to test your email subject line and see if it fits? Just type or…
- Email Marketing & Automation
Email Safe Fonts and HTML Email Font Best Practices
You’ve all heard my complaints on the lack of advancements in email support over the years so I won’t spend (too much) time whining about it. I only wish that one large email client (app or browser), would break out of the pack and try to fully support the latest versions of HTML and CSS. I have no doubt that…
- Social Media & Influencer Marketing
Meltwater: How To Elevate Your Marketing Campaigns with Data-Driven Influencer Strategies
The power of influencer marketing is undeniable. As brands strive to connect with their audiences more personally and authentically, the challenge lies in navigating the vast landscape of social media influencers. Social Media Influencer Marketing Strategy A good social media outreach strategy, as outlined in the Meltwater YouTube channel, emphasizes the importance of evolving influencer marketing beyond mere celebrity endorsements…
- Event Marketing
zkipster: A Digital Solution for the Elite Event Management
In the world of luxury events, where every detail counts, and expectations are sky-high, event professionals constantly seek solutions that can streamline their operations while elevating the guest experience. zkipster zkipster is a premium event management software that has become a game-changer for those orchestrating high-profile gatherings in fashion, art, sports, entertainment, nonprofits, and corporate sectors. Empowering the Event Planning…
- E-commerce and Retail
How Do Barcodes Work? History, Technology, and How To Purchase
The journey of barcodes from an innovative idea to a ubiquitous component in inventory management and sales tracking is a fascinating tale of technological evolution, legal battles, and strategic rebranding. This overview explores the key milestones in developing barcodes, highlighting their impact on sales, marketing, and global commerce. A barcode is a method of representing data in a visual, machine-readable…
- Advertising Technology
Quickads: Create Ad Copy and Creatives In Seconds Using Generative AI
The task of ad creation often presents formidable challenges. Businesses grapple with the complexities of crafting, optimizing, and resizing ads to meet the diverse specifications of various platforms. Each platform demands a unique approach to ad format, size, and style, making the process intricate and resource-intensive. Furthermore, optimizing these ads for maximum engagement and conversion is a sophisticated dance, requiring…
- Sales and Marketing Training
What Is A Master Services Agreement (MSA)?
I have written about the steps you should take when launching your agency. Included were two critical contractual documents that I recommended: Master Service Agreement (MSA) – The general contract covering the relationship between our organization and the client’s organization. The MSA can be a standalone contract or incorporated into a larger business agreement between the parties, including actual project deliverables. Rather…
- E-commerce and Retail
ManyChat: Harness the Power of Chat Marketing with this Centralized SMS and DM Platform (Facebook, Instagram, WhatsApp)
Businesses continually seek innovative ways to engage with their customers and drive sales. One such innovation is Chat Marketing, a strategy that leverages centralized chat platforms to monitor, aggregate, and respond effectively to prospective and current customers. What is Chat Marketing? Chat Marketing is a dynamic approach that utilizes messaging apps and chatbots to interact with customers in real-time. It…
- Sales and Marketing Training
How to Justify Hiring a Digital Marketing Agency (And Market Your Own)
This week, I came across a post from a digital marketing agency listing all the reasons why you should hire them. Predictably, the first reason cited was digital marketing expertise. That gave me pause—not because agencies don’t have expertise, but because I think it misses the point. Most of the companies we work with already have talented, experienced marketers on…
