Allen Adamson's Articles on Martech Zone

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Allen Adamson

Allen Adamson

Allen Adamson is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology, to health care and financial services, to hospitality and entertainment. Allen's newest book is Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy. His previous books, BrandSimple, BrandDigital, The Edge and Shift Ahead, are used as textbooks in higher education business programs across the country. Allen is Co-Founder and Managing Partner of Metaforce, an elite marketing collective of the industry's top talent.
  • Marketing & Sales VideosReimagining Customer Experiences with Virtual Options
    Allen AdamsonApr 12, 2024

    Reimagine Your Customer Experiences by Looking Through the Lens of Virtual Options

    Leaders who have looked through the lens of virtual options have identified viable opportunities to build fascinating virtual businesses in categories where the virtual previously never played a part. Whether looking at real estate or exercising, holding meetings or talking to the pediatrician, getting help with our taxes or tutoring for math, the spectrum of disruptive innovation categories is wide…

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