Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Marketing Books
How and Why To Write a Book
It’s been years since I wrote my first book, and I’ve been anxious to write another one ever since. While we live in the digital era, you may be surprised that books continue to draw much attention and sales – especially business books. Approximately 80.64 million business and economics category print books were sold in 2021 representing 25% of adult non-fiction…
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E-commerce and Retail
Shopify AR: Implement Augmented Reality In Your Online Stores Without Breaking The Bank
Creating an engaging and immersive online shopping experience has become crucial to e-commerce success. Shopify is pioneering this transformation with its innovative augmented reality (AR) feature, Shopify AR. This technology redefines how customers interact with products online in 3D and addresses the significant challenge many e-commerce stores face in deploying AR solutions. Shopify AR Shopify AR empowers merchants to showcase…
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Customer Data Platforms
ConnectorEngine: Streamline Client Automation And Workflows For Your Agency With This Low-Code Integration Platform
Workflows and automation are critical in virtually any sales or MarTech stack to ensure data is kept accurate and up-to-date to maximize and measure campaigns effectively. While managing our clients, we often identified platforms that the client could own but that we could implement and manage. However, there were always a few clients that either didn’t have the technical resources…
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Marketing Tools
Optimizing Security and Productivity in Marketing Teams: Best Practices in Password Management
One of the first tasks in taking over a new marketing position or managing a new client with your agency is getting control of the different marketing, advertising, social media, and content platforms. It can be frustrating when login and password credentials are lost, forgotten, or even left with an employee or contractor leaving the brand. I’m thankful that most…
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E-commerce and Retail
Billo: Boost Your E-Commerce Conversion Rates with Targeted User-Generated Videos
User-generated videos are social proof that builds consumer trust in your product or brand. Trust is a critical aspect of driving a visitor into a customer. Consumers who viewed user-generated videos had a 161% higher conversion rate than those who didn’t. Yotpo Data Labs The challenge of acquiring genuine, user-generated videos (UGC) for product promotion is significant. Traditional advertising methods often fall short in…
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Content Marketing
How I Reached 1 Million Page Views (Without Spending More Money)
Martech Zone is a project of passion for me that’s been publishing articles on how to research, learn, and discover sales and marketing technology for over 18 years! A decade ago, we dominated search and honestly didn’t have a lot of competition. Now, we have thousands of sites across the web where both companies and publishers are working to assist…
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E-commerce and Retail
Amazon Attribution in 2024: A Comprehensive Overview
Amazon’s e-commerce platform continually adapts to the digital market landscape, introducing advanced tools and techniques for sellers to measure and optimize their performance. Among these, Amazon Attribution is a vital instrument for sellers who want to assess the impact of their external marketing campaigns on Amazon sales. Amazon Attribution has revolutionized the game for sellers and vendors, and that’s putting it mildly.…
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E-commerce and Retail
Growave: The All-In-One Marketing Toolkit for Enhanced Shopify Engagement
Shopify store owners often face the challenge of piecing together various marketing solutions to cater to their customer’s diverse needs. From managing loyalty programs and rewards to handling wishlists, single sign-on (SSO), referral systems, tiered offerings, and user-generated content (UGC), the journey to creating a cohesive marketing strategy can be complex and fragmented. The primary challenge lies in integrating these…
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Content Marketing
Planable: Streamlining Content Workflows, Approvals, and Publishing for Marketing Teams
Content creation and management can often become cumbersome and have inefficiencies and miscommunications. This is particularly true for teams relying on traditional spreadsheets or basic task managers for content planning. Specifically, content teams have the following challenges: Time-Consuming Approvals: Getting content approved can be a lengthy, frustrating process, consuming significant work hours. Disjointed Communication: Teams often struggle with miscommunications and…
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Sales and Marketing Training
How To Write Your Marketing Plan for 2024
In preparing for the new year, companies should consider coordinating and planning various marketing plans to reach their target audience and achieve their business goals effectively. Each type of marketing plan has its unique focus and strategies. Marketing Plan Research To prepare for writing a marketing plan, incorporating the Agile Marketing Journey is essential. This journey consists of five stages:…
