Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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WordPress: Build a Modal To Dynamically Populate From A Custom Post Type Using Ajax
One of the major projects that I’ve worked on in the last year is building out an acronym library using a custom post type (CPT) on Martech Zone. I’ve defined over 1,000 marketing, sales, and technology-related acronyms on the site!…
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Foursquare: How To Leverage Location Intelligence For Your Local Business or Enterprise
Foursquare has transformed from a location-based social network to a comprehensive platform offering robust solutions for businesses to enhance their visibility and leverage location intelligence. Foursquare provides a dual pathway for businesses to maximize their potential through enhanced visibility and…
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From Pixels to Personas: The Evolution of Avatars in Digital Branding
Avatars emerged decades ago as a powerful tool for branding, allowing companies to forge a unique identity, engage more deeply with their audience, and stand out in a crowded marketplace. One of the earliest and most widely recognized brand mascots…