Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Content Marketing
GTranslate: A Simple WordPress Translation Plugin Using Google Translate
I’ve hesitated to use machine translations of my site in the past. I’d love to have translators all over the planet to assist in translating my site for different audiences, but there’s no way I would recoup those costs. That said, I noticed that my site content is shared internationally quite a bit – and many people are using Google…
- Advertising Technology
2024 Predictions: What’s Changed In AdTech And How Will It Impact Advertising This Year?
2024 is here, having brought new waves of anticipation and optimism about the state of AdTech. From the overwhelming impact of artificial intelligence (AI) to the brand wars with ad blockers – this past year was saturated with events. We’ve seen how trends emerged and died out, the power struggle between open web publishers and walled gardens, the incredible growth…
- Artificial Intelligence
Marrying Creativity With Technology for Brand Awareness Innovation
Advancements in technology reshape the way people interact with everything — even with each other. Brands recognize this fact, and they’ve adjusted their outreach accordingly. Just consider the amount of data and analytics that goes into the creation of a simple ad. Marketers use data-derived insights to create content that inspires people to act. Marrying creativity and technology is the…
- Content Marketing
Aprimo: Collaborative AI Tools For Content Optimization and Digital Asset Management
In response to the remarkable AI tech boom over the past year, businesses worldwide are rapidly integrating cutting-edge technologies into their operations. Yet, amidst this technological revolution, what truly distinguishes forward-thinking companies is the adoption of new tools and a clear understanding of how and why to use them. Central to this is the recognition that AI does not exist…
- Artificial Intelligence
Shutterstock: Perfect Your Stock Imagery With Integrated AI Features
Shutterstock has taken a significant leap forward with its creative AI features with the acquisition of Pattern89, Datasine, and Shotzr! These tools are not just about providing more images; they are advancing how we create, modify, and conceptualize visual content, enabling users to craft picture-perfect content every time. Shutterstock’s AI Tools For creatives around the globe, Shutterstock’s AI suite is…
- Content Marketing
How to Include Your Team in Your Business Blogging Strategy
One of the most common recommendations out there for organizations trying to create a steady stream of content is to look inward for contributions. After all, who knows your business better than the people who work at it every single day? And what could be more cost-effective than having the people you’re already paying transform into your own personal content…
- Marketing Tools
My 2025 Home Office Desk and Technology for Video Recording, Conferencing, and Podcasting
Last year, I remodeled an upstairs bedroom and converted it into my home office. It was quite an undertaking… removing everything down to the studs and subfloor and doing all the work myself. There were a couple of reasons why I decided to make the move: Upstairs – I believe there are many reasons for having a dedicated workspace that…
- Paid and Organic Search Marketing
Majestic SEO: Understanding Trust Flow and Its Impact on SEO
Many businesses struggle to determine whether their backlinks are helping or harming their SEO efforts. Simply counting backlinks or referring domains doesn’t provide a clear picture, as not all links are created equal. Some backlinks come from high-authority, reputable websites, while others may be from spammy or low-quality sources that can negatively impact search rankings. Businesses need a way to:…
- Social Media & Influencer Marketing
The New Rules of Customer Engagement
Customer engagement has become the centerpiece of modern business strategies, crucial in fostering loyal relationships between brands and their clients. It is about creating meaningful interactions with customers at various points in their journey with a product or service. Here are some compelling statistics that underscore the focus on engagement: 90% of customers are keen on brands that allow replies…
- E-commerce and Retail
Signage: How To Design Effective Signs That Drive More Traffic To Your Business
As marketers, we are often fascinated and driven to the most intelligent or innovative solutions, ignoring obvious solutions that have been proven effective for hundreds of years. Signage is one of those strategies. The above sign is one of my favorites and was in front of my favorite pizzeria in central Indiana. It’s a great, family-owned small business that’s incredibly…
