Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Content Marketing
EmbedPress: Seamless Embedding Of Third-Party Content In WordPress From Virtually Anywhere
It’s not uncommon for companies to have dozens of destinations online where they’re pushing content to build awareness and acquire prospects. Brands with WordPress sites often face significant challenges when integrating or embedding this external content. The absence of a versatile tool leads to complex integration requirements, performance bottlenecks, and issues with lazy loading. EmbedPress: Over 150 Embeddable Sources EmbedPress…
- Artificial Intelligence
FastBots: Build A Custom WordPress XML Sitemap For Training Your AI Bot
Martech Zone has thousands of articles, with many of them outdated. I’ve worked on the site for several years to remove or update hundreds of articles, but I still have many more. At the same time, I’d like to train a natural language bot with my content, but the last thing I want to do is train it on outdated…
- Sales Enablement, Automation, and Performance
Sales Enablement Tips and Technology
The intertwining of marketing and sales funnels is reshaping how we approach business, especially in sales. The concept of sales enablement, which bridges the gap between marketing and sales while generating revenue, has become crucial. It’s vital to align these initiatives for the success of both departments. What is Sales Enablement? Sales enablement refers to the strategic use of technology…
- Event Marketing
ClickMeeting: Maximize Lead and Prospect Engagement With A Browser-Based Webinar Platform
Webinars and recorded webinars have become integral to sales and marketing strategies due to their unique capacity to engage and educate a broad audience. Live webinars provide an interactive platform to connect with customers and prospects, fostering a sense of community and real-time engagement. They offer the opportunity to showcase expertise, demonstrate products, and directly address customer queries, thus establishing…
- Artificial Intelligence
AI: Why I Walked Away From My Agency After 15 Years
This week, I left the agency world behind to join a company started by colleagues I highly respect in the Software as a Service industry. I’ll explain why, but first, I’d like to give some background on my career. You can skip this section, but it shines a light that may help you navigate your career. I enlisted as an…
- Content Marketing
20 Questions For Your Content Marketing Strategy: Quality vs. Quantity
How many blog posts should we write each week? Or… How many articles will you deliver each month? These may be the worst questions I constantly field with new prospects and clients. While it’s tempting to believe that more content equates to more traffic and engagement, this isn’t necessarily true. The key lies in understanding the varying needs of new…
- Content Marketing
Extensis: Streamlining Global Asset Management with a Focus on Font Compliance and Licensing
With large, globally dispersed creative teams, the intricacies of font usage, license adherence, and risk management in creative projects often pose operational hurdles, demanding a solution that organizes assets and proactively mitigates legal and operational risks. Extensis has established itself as a leader through its Creative Intelligence Suite. This suite is a comprehensive solution designed to streamline creative operations and…
- Artificial Intelligence
Steppit: Engage Your Customers with AI-Driven Instructional Videos
The impact of well-executed onboarding and how-to videos on customer retention cannot be overstated, especially in the context of platforms designed to enhance user experience and engagement. In fact: More than half (55%) of people say they’ve returned a product because they didn’t fully understand how to use it. Wyzowl Investing in impactful onboarding and how-to videos enhances customer understanding…
- Content Marketing
What is Content Authority?
Content authority in the context of content marketing refers to the act of consistently creating and distributing valuable, relevant, and trustworthy information and stories. This is done to gain attention, engage, and influence a clearly defined audience to identify who would benefit from your products and services. The concept hinges on establishing oneself as a reliable and knowledgeable source in…
- Content Marketing
GravityKit: Display and Visualize Gravity Forms Data in WordPress (Tables, Maps, PDFs, Charts, or HTML)
Gravity Forms is a user-friendly, robust WordPress plugin that allows businesses to create custom forms to collect and process data on their websites. It’s highly versatile, catering to various needs such as contact forms, surveys, and user submissions. We designed an online assessment for a client utilizing Gravity Forms to collect the data. However, we were surprised when we couldn’t…
