Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- E-commerce and Retail
Seizing Market Potential Through Unified Commerce
In the modern business arena, companies grapple with dual challenges: optimizing back-end systems and enhancing customer interactions. As digital channels gain traction for transactions and engagement, while in-store experiences persist, the call for unified commerce is clear. However, technology integration remains a major hurdle. For the second year running, 75% of retailers see technology integration as a primary impediment, up…
- Content Marketing
Brightcove: A Versatile Streaming Solution for Diverse Businesses
Video content has become a pivotal element of business strategy. Brightcove emerges as a key player in this domain, offering advanced video hosting services and technology solutions. Recognized for its comprehensive range of products, Brightcove caters to large enterprises and a variety of other businesses, including small startups and non-profit organizations. Brightcove’s solutions are designed to overcome multiple challenges: Scalability…
- Content Marketing
Are Interactive Infographics Worth The Investment?
The history and origin of infographics can be traced back to ancient times, but their modern form and popularity surged in the late 20th century. Today’s infographics aren’t just incredible. New trends allow them to be interactive. The History of Infographics Early History: The roots of infographics are often linked to cave paintings and Egyptian hieroglyphs, which used visual representations…
- Advertising Technology
Steve Jobs: The Infographic and Insights Beyond the Apple Legacy
I’m an Apple fanboy and believe there are essential lessons that were deployed by Steve Jobs and the amazingly talented people he had working for him. Two lessons stand out for me: Marketing the potential for using your products or using your services is more powerful when marketing than the features you’ve developed. Apple marketing inspired its prospects and customers,…
- Advertising Technology
Digital Marketing vs. Traditional Marketing: Definitions, Growth, and Intersection
With my career spanning decades, I’ve enjoyed working in both the traditional and digital marketing industries. My career started at a newspaper, where I caught the Internet bug and began networking and programming. I moved on to database marketing and direct mail and then to MarTech and SaaS platforms. I often share that much of my success was bringing the…
- E-commerce and Retail
1WorldSync: How Accurate Product Content Helps Eliminate Returns
2022 saw digital commerce pass the $1 trillion mark in a single year for the first time ever. But as e-commerce continues to grow, so does the frequency of online returns. For every $1 billion in sales, the average retailer incurs $165M in merchandise returns. National Retail Foundation Returns bring a costly hit to profit margins and also impact brand…
- Social Media & Influencer Marketing
How To Increase Your Brand’s Facebook Visibility
Facebook’s original EdgeRank algorithm is no longer in use. The key components of the original EdgeRank algorithm were: Affinity Score: This determined how closely the user was connected to the content source, like a friend or a page. Edge Weight: Different interactions (comments, likes, shares) were weighted differently. Time Decay: The older the post, the less likely it would appear…
- Advertising Technology
Jeeng: Publisher Monetization and Extended Advertisement Reach Into Email
The publishing industry, grappling with the challenges posed by social media’s dominance and changing business models, finds itself in a difficult position. As the industry faces pressure from users reluctant to pay for content, a need for innovative solutions emerges. Jeeng offers a range of solutions specifically designed for publishers and advertisers. This solution empowers publishers to focus on their…
- Customer Data Platforms
Everything You Wanted To Know About QR Codes
By now, you’ve likely scanned and utilized a QR code. Quick Response codes are two-dimensional barcodes that store information in a square-shaped grid of black squares on a white background. They work by encoding data in a way that can be quickly and easily read by a digital device, typically a smartphone camera. 45 percent of responding shoppers had used…
- Paid and Organic Search Marketing
Add Your Geographic Data to your Sitemap with KML
If your site focuses on geographic data, a KML sitemap can be a valuable tool for integrating with map services and accurately representing spatial information. A KML (Keyhole Markup Language) Sitemap is a specific sitemap used primarily for websites containing geographical information. While rich snippets and Schema markup can enhance your site’s general SEO, a KML sitemap can specifically aid…
