Marketing Infographics, Mobile and Tablet Marketing

Infographics: Making QR Codes Scanworthy

My friends know that I’m not a fan of QR (Quick Response) codes. By the time I see a QR code, determine if I want to scan it, open my mobile phone, open the application to scan the code… and actually scan it – I could have typed a web address in. I also think they’re ugly… yea, I said it!

It appears that QR code adoption is quite a challenge. 58% of those surveyed weren’t familiar with QR codes. 25% of those surveyed didn’t even know what they were! In the defense of QR codes, it’s not all bad news. People will use QR codes when they’re expecting a discount and other industries are utilizing them to effectively retrieve data.

A few of the examples I’ve seen that I thought were good uses of a QR Codes:

  • At a restaurant in Atlanta, the menu utilized QR codes for the reader to look up additional nutritional information abou the menu online.
  • At a Webtrends conference, cameras were set up at each conference session to capture the visitor badge information. This allowed the team to identify which sessions were most popular.
  • Sending coupons via email to recipients. However, barcodes work just as well as QR codes. And barcode scanners are more prevalent in retail establishments.

What useful implementations have you seen for utilizing QR codes?

I also think we’re on the verge of utilizing scan and recognition technologies far more advanced than QR codes.

2 Comments

  1. 1

    I blogged about QR codes back in December of 2010 ( http://kremer.com/qr-codes-link-brick-and-mortar-to-online ) and here are some of my suggestions….

    In-store Facebook Like: “Enjoy shopping here? ‘Like’ us on Facebook. Scan this QR code with your mobile phone. Be the first to get great offers and discounts through our Facebook page.”

    In store Sign Up for E-mail Newsletters or SMS text alerts. Same idea as above. Be sure to offer a reward for signing up. Be sure the QR code newsletter landing page is mobile friendly.

    In store demographic or survey information: “Tell us a little about yourself and get free coupons”. Have a short mobile friendly survey page with the final page being a in store coupon they can use right now.

    Printed ads, brochures, business cards: “Get more information on this. Scan this QR code on your mobile phone.” QR codes are new, but lots of printed media have a lead time of months. Talk with your client about what their print plans are for now and six months from now.

    Thinking beyond the retail world. I recently talked with the marketing and exhibition folks at a large museum. I suggested that they could put a QR code in certain exhibit areas. The code could link to their own Web page on the item exhibited, or link to a relevant outside Web source.

  2. 2

    I blogged about QR codes back in December of 2010 ( http://kremer.com/qr-codes-link-brick-and-mortar-to-online ) and here are some of my suggestions….

    In-store Facebook Like: “Enjoy shopping here? ‘Like’ us on Facebook. Scan this QR code with your mobile phone. Be the first to get great offers and discounts through our Facebook page.”

    In store Sign Up for E-mail Newsletters or SMS text alerts. Same idea as above. Be sure to offer a reward for signing up. Be sure the QR code newsletter landing page is mobile friendly.

    In store demographic or survey information: “Tell us a little about yourself and get free coupons”. Have a short mobile friendly survey page with the final page being a in store coupon they can use right now.

    Printed ads, brochures, business cards: “Get more information on this. Scan this QR code on your mobile phone.” QR codes are new, but lots of printed media have a lead time of months. Talk with your client about what their print plans are for now and six months from now.

    Thinking beyond the retail world. I recently talked with the marketing and exhibition folks at a large museum. I suggested that they could put a QR code in certain exhibit areas. The code could link to their own Web page on the item exhibited, or link to a relevant outside Web source.

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