Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Analytics & Testing
Lightspeed: Supercharge Retail With Unified Commerce POS and Reporting Tools
Retailers today are under constant pressure to streamline operations, delight customers across every channel, and adapt quickly to market changes. Managing inventory, payments, e-commerce, and customer data across multiple locations — all while trying to grow — can overwhelm even seasoned merchants. Many turn to retail POS systems to ease the burden, but they often find these tools lacking in…
-
Content Marketing
Runpod: Deploy AI at Scale Without Infrastructure Hassles and Unnecessary Costs
Bringing AI models into production often means wrestling with cold starts, complex scaling, and infrastructure that wasn’t designed for today’s rapid pace of innovation. For data scientists, ML engineers, and startups alike, this friction can stall everything from prototype to product. Runpod Runpod is an all-in-one AI cloud platform that lets teams train, fine-tune, and deploy AI with unparalleled ease—without…
-
Content Marketing
CSS Hero: How to Make WordPress Animations That Pop (In Minutes)
Static websites often struggle to engage visitors when expectations for interactive and dynamic experiences continue to grow. Animations can capture attention, guide users’ focus, and inject a sense of delight—but many WordPress site owners shy away from animation plugins that are bloated, difficult to configure, or break their theme. What if you could add beautiful, responsive animations to any WordPress…
-
Advertising Technology
impact.com: Drive 3X More Revenue With Partnership Automation
Partnerships have always played a vital role in driving business growth. Whether through alliances, co-marketing, or customer referrals, businesses succeed when they collaborate. But in today’s digital economy, traditional approaches to partnerships—such as affiliate networks or basic referral programs—can’t keep up with the complexity of modern ecosystems. The landscape now includes influencers, mobile apps, SaaS integrations, business development partnerships, card-linked…
-
Marketing Tools
Why You Should Use aaPanel as Hosting Control Panel
Choosing the correct hosting control panel can significantly impact the performance and functionality of your website. Among all the options, aaPanel is used everywhere because it is straightforward and offers top-class features. In this article, we will explore the top features of aaPanel and why it should be your number one option as a control panel for hosting. User-Friendly Interface One of…
-
Event Marketing
Navan: Effortless Event Travel Management for Employees, Speakers, and Influencers
Planning an event is stressful enough—juggling speakers, sponsors, and attendees while tracking hundreds of moving pieces. But when you also have to manage travel for VIPs, staff, and guests, it can quickly spiral into chaos. Spreadsheets, last-minute flight changes, and hotel mix-ups don’t just waste time—they create friction that reflects poorly on your brand. At the last Adobe Summit, I…
-
Content Marketing
20 Ways To Unlock The Full Marketing Power of Podcasting
Despite the explosive growth of podcasting, most companies still treat it as a surface-level content initiative—usually for thought leadership or brand exposure—without tapping into the deeper strategic value it can deliver. What was once a technically demanding, niche content format has evolved into one of the most versatile, accessible, and effective tools in the modern marketing toolkit. Thanks to new…
-
Advertising Technology
Scaling SSP Infrastructure: Handling Millions of QPS in Real-Time Auctions
Modern Supply-Side Platforms (SSPs) must process massive volumes of bid requests while maintaining response times of under 100 milliseconds to remain competitive in programmatic advertising auctions. High-performing SSPs handle millions of queries per second (QPS) during peak traffic periods, requiring sophisticated infrastructure architectures that balance performance, reliability, and cost efficiency. The challenge extends beyond simple throughput optimization to encompass data…
-
Event Marketing
Why 3D-Printed Swag Is the Future of Personalization—and How to Start Now
Digital fatigue is real, and physical experiences are regaining value. 3D printing has quietly emerged as a powerful yet underutilized tool in modern marketing. For sales teams looking to break through the noise, event marketers seeking memorable swag alternatives, or brand managers seeking to demonstrate innovation, 3D printing offers a tangible and customizable solution. Why 3D Printing Is a Game-Changer…
