Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
Riverside: Simplify Your Podcast and Video Recording Experience And Record From Anywhere
Last week, I was invited to be interviewed by Matt Nettleton on his Default Profitable Podcast. He sent me a link, and we did the interview using Riverside… and it worked flawlessly. Since I have a pretty nice audio and video setup in my home office, I’m always concerned that I can configure the platform in use. With Riverside, it…
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E-commerce and Retail
nopCommerce: The Leading Free and Open-Source ASP.NET Ecommerce Platform
Built on the ASP.NET framework and available under an open-source license, nopCommerce has cemented its position as the most popular choice for entrepreneurs, startups, and established businesses. Its versatility and rich feature set make it the go-to platform for anyone looking to launch or grow their online store with confidence. Its modular architecture allows for easy customization and scalability, ensuring…
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Analytics & Testing
Woopra: Data-Driven Customer Journey Analytics
Businesses face a formidable challenge: understanding their customers’ journey to make informed decisions and enhance their offerings. The path to success for every business begins with a deep understanding of its customers. Deciphering customers’ intricate journeys while interacting with products, marketing campaigns, and support services is daunting. This lack of visibility into customer journeys left businesses in the dark, unable…
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Content Marketing
Four Guidelines For More Readable Web Content
Readability is the capacity to which a person can read a passage of text and understand and recall what they just read. Here are some tips for improving the readability, presentation, and expressiveness of your writing on the web. 1. Write For The Web Reading on the web isn’t easy. Computer monitors have low screen resolutions, and the light they…
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Customer Data Platforms
BugSnag: Real-Time Bug Reporting and Prioritization For Application Development
Creating and maintaining web applications is a constant challenge. As developers strive to provide seamless and bug-free user experiences, identifying and addressing bugs becomes critical to their work. This is where BugSnag, a robust error monitoring and reporting platform, steps in to streamline the bug reporting process and enhance the overall performance of web applications. The Challenge of Bug Reporting…