Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Email Marketing & Automation
Inbox Rates Versus Deliverability
If the Postal Service had a garbage can at its facility and threw all junk mail in it every time it received a piece, would you call that delivered? Of course not! Strangely enough, though, in the email marketing industry, any email delivered to the spam folder is counted as delivered! As a result, email providers tout their deliverability scores…
-
Marketing Tools
Understanding and Using Cron: A Comprehensive Guide to Schedule Jobs
Cron, short for command run online, is a powerful time-based job scheduler in Unix-like operating systems. The term cron is a play on the word kronos or chronos, which in Greek mythology represents time. The name cron for the time-based job scheduler reflects its function of scheduling and executing tasks at specific times or intervals, making it a fitting reference…