Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
TurboTax: Simplifying Business Taxes for Freelancers, Agencies, and SaaS Companies
Tax season has long been a source of stress for independent contractors and business owners alike. Whether you’re invoicing clients as a freelancer, juggling payroll and project budgets at a marketing agency, or tracking complex revenue streams in your SaaS…
-
EyeQuant: Revolutionizing Visual User Experience Design with AI and Neuroscience
The challenge of immediately capturing a user's attention is paramount. Traditional methodologies like click-tracking have provided insights into user behavior but often fail to capture the critical initial moments of user interaction. These methods typically require extensive research and testing,…
-
App: Email Subject Line Length and Mobile Display Visibility (Character Counts)
With mobile overtaking the desktop for email open rates, I was researching the viewable length of subject lines on a mobile device. Subject lines are typically more important than the email content regarding the reader's behavior and whether or not…
-
Email Safe Fonts and HTML Email Font Best Practices
You've all heard my complaints on the lack of advancements in email support over the years so I won't spend (too much) time whining about it. I only wish that one large email client (app or browser), would break out…
-
zkipster: A Digital Solution for the Elite Event Management
In the world of luxury events, where every detail counts, and expectations are sky-high, event professionals constantly seek solutions that can streamline their operations while elevating the guest experience. zkipster zkipster is a premium event management software that has become…









