Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Social Media & Influencer MarketingSmall Business Social Media Branding

    Ultimate Guide to Social Media Branding for Small Businesses

    A social media presence is crucial for small businesses to prosper in the digital world. Making profiles on multiple platforms is only one aspect of social media branding; building an engaging online persona that appeals to your target market is another. This comprehensive manual will show you the ins and outs of social media branding and offer insightful advice and…

  • Advertising TechnologyAds.txt and ads.cert explained to prevent ad fraud

    How Do Ads.txt and Ads.cert Prevent Advertising Fraud?

    Ad fraud is a significant concern in the world of digital advertising. It occurs when malicious actors engage in various activities to generate false impressions, clicks, or conversions for their financial gain. Ad fraud can lead to wasted advertising budgets, reduced campaign effectiveness, and mistrust in the advertising ecosystem. Technology like ads.txt has been developed to combat this issue to…

  • Advertising TechnologyPodcast Advertising Study from Voices

    The State of Podcast Advertising

    Podcasting has experienced remarkable growth, with podcast advertising emerging as a pivotal revenue stream. In 2006, only 22% of Americans knew what a podcast was, but since then, the number of podcast listeners has grown by nearly 50%, showcasing the enduring popularity of this medium. Voices.com did a study on podcast advertising, and the results are summarized below. The study…

  • E-commerce and RetailDebutify Shopify product review management app

    Debutify Reviews: Request, Collect, and Publish Your Product Reviews Easily on Shopify

    Establishing trust and credibility with potential customers is paramount on your online store. One of the most effective ways to achieve this is through product reviews. These reviews serve as a source of social proof and play a crucial role in increasing conversion rates and improving the visibility of your products through syndicated sites, social media platforms, advertising networks, and…

  • Marketing ToolsAdobe Illustrator AI Features

    Adobe Illustrator: Unleashing the Power of AI in its October 2023 Release

    Adobe has long been a pioneer in the world of creative software. I’m an avid Illustrator user and enjoy using the vector-based graphic creation platform. With the rapid acceleration of AI-powered graphic creation, I started to doubt the future of graphic design platforms like Adobe Illustrator and its other family of products. Imagine my excitement this morning when I opened…

  • Email Marketing & Automation
    Inbox Rate versus Deliverability Rate

    Inbox Rates Versus Deliverability

    If the Postal Service had a garbage can at its facility and threw all junk mail in it every time it received a piece, would you call that delivered? Of course not! Strangely enough, though, in the email marketing industry, any email delivered to the spam folder is counted as delivered! As a result, email providers tout their deliverability scores…

  • Email Marketing & AutomationMail-Tester: Email Deliverability Tester SPF DKIM SpamAssassin

    Mail-Tester: A Free Tool to Check Your Email Newsletter Against Common SPAM Issues

    Email communication remains an essential part of our daily lives. Whether you’re sending out newsletters, marketing campaigns, or important messages, the last thing you want is for your emails to vanish into the abyss of the spam folder. That’s where Mail-Tester comes to the rescue, offering you a simple yet powerful solution to ensure your emails reach their intended recipients’…

  • Content MarketingIssuu: Flipbooks and Digital Magazines

    Issuu: Interactive Flipbooks and Digital Magazines for Immersive Experiences

    With Issuu, you can turn flat PDFs into captivating digital flipbooks that offer unique and immersive brand experiences. These flipbooks can include embedded links and videos, creating an engaging format that captures your audience’s attention. Issuu’s solution seamlessly integrates with your current content development workflow, simplifying end-to-end content creation and distribution. Say goodbye to the complexities of managing multiple tools…

  • Marketing ToolsWhat is cron? How to use it with code examples

    Understanding and Using Cron: A Comprehensive Guide to Schedule Jobs

    Cron, short for command run online, is a powerful time-based job scheduler in Unix-like operating systems. The term cron is a play on the word kronos or chronos, which in Greek mythology represents time. The name cron for the time-based job scheduler reflects its function of scheduling and executing tasks at specific times or intervals, making it a fitting reference…

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