Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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What Impact Does Video Have On Your Digital Marketing?
Video has become an indispensable tool in the digital marketing arsenal, offering brands a compelling way to engage with their audience. The statistics are convincing and underscore the necessity of integrating video into marketing strategies. The Impact of Video By…
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The Lean Canvas Model: A Tool for Strategic Business Clarity
Whether you're a seasoned business owner, a leadership team navigating corporate waters, or an entrepreneur just starting, the journey from idea to successful execution is fraught with challenges. A common pitfall is the myopic focus on the product or service…
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WordPress: How To Overwrite a Shortcode From a Parent Theme in Your Child Theme or Custom Plugin
Many of our clients have buttons implemented through parent theme shortcodes. One of our partners asked if we could do some event tracking on the buttons since they were great call-to-actions ( CTA ) throughout the sites. The button shortcode…
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WordPress: Stop Updating Years On Your With This Shortcode To Calculate Years Since
One of the best features of WordPress as a content management system ( CMS ) is Shortcodes. The flexibility to program dynamic content using shortcodes can help you deploy robust and incredible sites. Shortcodes are substitution strings you can insert…
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Google Cloud: How to Add A Google Login To Your Corporate WordPress Site
My company utilizes both Google Workspace and WordPress , so I wanted to make it easy for the team to log into the website using Google OAuth . A couple of caveats to this before I get started: Internal Use:…
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The Complete List of Social Media Marketing Benefits for Any Business
Gone are the days when companies solely dictated their brand's voice, narrative, and marketing strategies. Today, the true power lies in the hands of consumers and business customers, whose voices on social media platforms have the remarkable capacity to make…
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How To Query DNS From Terminal or a Command-Line
Understanding how to query DNS is essential, whether you're troubleshooting email delivery issues, configuring network settings, or simply exploring the DNS infrastructure. In this article, we will delve into the various types of DNS records and provide step-by-step instructions on…
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ElevenLabs: Multilingual AI Voice Cloning, Dubbing, and Natural Text To Speech
The ability to engage audiences in their native language is a powerful tool. ElevenLabs is leading this transformation with its groundbreaking Generative Voice AI technology, offering content creators a unique opportunity to clone their voice. Even more impressive, its ability…
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Sparky AI: A Generative AI Platform for Marketing Professionals To Build Targeted, Branded Content is Here!
Generative AI, a subset of artificial intelligence, has emerged as a game-changer in content creation. Leveraging advanced algorithms, generative AI ( GenAI ) can produce human-like content, including blog posts, social media updates, drip email campaigns, and product descriptions. Its…
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How Do You Filter Out Your IP Address From Google Analytics 4?
When it comes to filtering an internal IP address in GA4, this process is important for ensuring the accuracy of your data. By filtering out internal traffic, such as visits from employees or onsite testing, you can get a clearer…
