Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Email Marketing & Automation
iContact: The Easiest Email Marketing Platform for Small Businesses
Email marketing is vital for small businesses looking to connect with their audience effectively. iContact is a go-to solution email service provider (ESP) for small businesses, offering many features to simplify their email marketing efforts and drive results. Let’s explore why over 35,000 businesses love iContact and why you should consider it for your marketing needs. iContact is all about…
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Email Marketing & Automation
Beefree: Build, Collaborate, Download, or Import Your Mobile Responsive HTML Email For Free
47% of all people across demographics use a mobile application for checking their email. Meanwhile, 26.9% still prefer desktop. When it comes to mobile devices, a whopping 81% prefer to open emails on their smartphones while 21% open emails on their tablets. Campaign Monitor I open most of my email on my mobile device to peruse, delete, and reply quickly.…
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Email Marketing & Automation
Dark Mode For Email Is Gaining Adoption… Here’s How To Support It
Dark mode reduces screen energy usage and increases focus. Some users also state they feel a reduced eye strain, but that’s been questioned. Dark mode adoption continues to grow. Dark mode is now available across macOS, iOS, Android, and a host of apps, including Microsoft Outlook, Safari, Reddit, Twitter, YouTube, Gmail, and Reddit. There isn’t always full support across each,…
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E-commerce and Retail
Shogun: Your Ultimate E-commerce Page Builder for Shopify
The ability to design and publish beautiful, responsive pages is crucial to e-commerce success. Shopify has a robust templating engine, but learning to program in Liquid can be time-consuming, frustrating, and expensive. What if you could achieve this without a single line of code? Introducing Shogun, the flexible e-commerce page builder that effortlessly empowers you to create stunning online shopping…
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E-commerce and Retail
Shogun: Your Ultimate E-commerce Page Builder for BigCommerce
The ability to design and publish beautiful, responsive pages is crucial to e-commerce success. BigCommerce has a robust templating engine, but learning to program in Stencil code for BigCommerce can be time-consuming, frustrating, and expensive. What if you could achieve this without a single line of code? Introducing Shogun, the flexible e-commerce page builder that effortlessly empowers you to create…
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Sales and Marketing Training
Job Description for a Marketing VP
A Marketing Vice President (VP) is a senior executive responsible for overseeing and leading an organization’s marketing efforts. Their role is critical in shaping the company’s marketing strategy, driving brand awareness, and achieving marketing goals. Here’s an overview of what a Marketing VP does: Leadership and Strategy: The Marketing VP provides leadership to the marketing department or team. They play…
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Customer Data Platforms
10 Ways That Companies Are Reducing Data Storage and Retention Costs
We’re assisting a company in backing up and migrating their Universal Analytics data. If there was ever a great example of the cost of data, this is it. Analytics captures data non-stop and is presented by hour, day, week, month, and year. If we wish to make all the data accessible, the client can spend tens of thousands of dollars…
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Email Marketing & Automation
Your Ultimate and Complete Email Send Checklist!
It never fails… about once a week, I get a beautiful email in my inbox labeled %%FNAME%% or a collage of blank images with no alternative text. Or I get it on my retina display with fuzzy images. Or I opened it on my mobile phone and couldn’t read it because the mobile email wasn’t responsive. Email is serious business……
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Analytics & Testing
Databox: Transform Your Data Fragmentation into Actionable Insights with Centralized Performance Management
Making effective business decisions requires organizations’ decision-makers to understand their performance metrics deeply. Most businesses face a common problem – data fragmentation. Data is scattered across various tools and platforms, making getting a comprehensive view of performance challenging. This lack of cohesion hinders decision-making, hinders growth, and leads to missed opportunities. Databox Databox offers a performance management platform that combines…
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Content Marketing
Digital Content Production: What’s Your End Product?
How do you define the end product of your content production? I’ve been struggling with marketers’ perception of digital content production. Here are some goals I continue to hear: We want to produce at least one blog post per day. We want to increase annual organic search volume by 15%. We want to increase monthly leads by 20%. We want…
