digital marketing video impact

Ecommerce and Retail Marketing & Sales Videos Marketing Infographics Search Marketing

Digital Marketing & the Impact of Video

Douglas Karr Monday, February 10, 2014

1 1 minute read

This morning we delivered reports to one of our clients who has been with us for a couple of years. They have a great site that’s increased in relevant search traffic almost 200% over last year and they have a variety of infographics and whitepapers to entice buyers to register and begin looking at their solution. The only thing we find missing from their site is video content. We know, first hand, that video is a must now for any company who wishes to compete online.

This infographic from Video Explainers paints a very definitive picture with respect to the impact of video on your overall digital marketing. The stats are startling:

63% of senior executives visited a vendor site after viewing a video.
Videos on retail sites kept visitors an average of 2 minutes longer, converted 30% more and increased the average ticket sale by 13%.
68% of the top retailers now use video as part of their digital marketing strategy.
An optimized video increases the chance of your brand being on the front page of a Google search engine result by 53 times!
85% of customers are more likely to make a purchase after watching a product video.

Douglas Karr Monday, February 10, 2014

1 1 minute read

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

One Comment

Francis says:

Thursday, March 30, 2017 at 10:56 AM

The main reason for this burst in demand is because of our ever growing tech. Everybody has smartphones where they can watch videos on the go. And since they really are convincing because of aesthetics and other factors, people tend to buy more after watching videos. Great article by the way, even if it’s an old one.

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It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that help companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge