Ecommerce and RetailMarketing & Sales VideosMarketing InfographicsSearch Marketing

Digital Marketing & the Impact of Video

This morning we delivered reports to one of our clients who has been with us for a couple of years. They have a great site that’s increased in relevant search traffic almost 200% over last year and they have a variety of infographics and whitepapers to entice buyers to register and begin looking at their solution. The only thing we find missing from their site is video content. We know, first hand, that video is a must now for any company who wishes to compete online.

This infographic from Video Explainers paints a very definitive picture with respect to the impact of video on your overall digital marketing. The stats are startling:

  • 63% of senior executives visited a vendor site after viewing a video.
  • Videos on retail sites kept visitors an average of 2 minutes longer, converted 30% more and increased the average ticket sale by 13%.
  • 68% of the top retailers now use video as part of their digital marketing strategy.
  • An optimized video increases the chance of your brand being on the front page of a Google search engine result by 53 times!
  • 85% of customers are more likely to make a purchase after watching a product video.


Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

Related Articles

One Comment

  1. The main reason for this burst in demand is because of our ever growing tech. Everybody has smartphones where they can watch videos on the go. And since they really are convincing because of aesthetics and other factors, people tend to buy more after watching videos. Great article by the way, even if it’s an old one.

What do you think?

This site uses Akismet to reduce spam. Learn how your comment data is processed.


Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.