Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Social Media & Influencer Marketing
AI Will Replace Social Media Team Roles and Flatten Social Media Marketing Team Hierarchies
Social media has evolved from a supplementary marketing tool to an essential avenue for engaging with customers, building brand reputation, and driving business growth. Yet, the economic challenges of creating and sustaining an effective social media team can be daunting. The advent of generative AI is reshaping the social media advertising and marketing landscape, offering innovative ways to save money…
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Artificial Intelligence
AI PRO: Helping Business Professionals and Creatives Discover, Learn, and Innovate with AI
Artificial intelligence (AI) is evolving at an unprecedented rate. With countless AI tools and technologies being released daily, staying up-to-date and navigating this tidal wave of information can be daunting. AI has rapidly expanded its reach into various industries, from healthcare to finance, marketing, and beyond. The AI field is teeming with information, including research papers, tutorials, blogs, and videos.…
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Content Marketing
Build Easy Social Media Shortcut URLs to Your Site with .htaccess
Since Martech Zone is built on WordPress, we utilize the redirections feature in Rank Math to manage all of our referring URLs for our site. We’ve even modified our redirect code to append UTM campaign query strings automatically on any links we use like this. If you view our social links in our header, you’ll see that these are all…
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Social Media & Influencer Marketing
Emplifi’s Social Marketing Cloud: Elevating The Social Media Strategy For Enterprise
Effective social media marketing is essential for businesses to thrive. With the ever-evolving landscape of social platforms and consumer expectations, navigating this space can be daunting. Before we delve into the features and benefits of Emplifi’s Social Marketing Cloud, let’s identify the key challenges that marketers encounter in the realm of social media: Fragmented Workflows: Managing various social media channels…
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Marketing Tools
Hitask: Simplify Your Marketing Team Campaign Task Management
Marketing teams often juggle multiple tasks, collaborate with team members, and track project progress. In this fast-paced digital age, having a robust task management tool is crucial to keep campaigns organized and efficient. Hitask Hitask is a versatile solution that empowers marketing teams to streamline their campaign execution. Here’s how Hitask can benefit marketing professionals: Projects, Tasks, and Events: Hitask…
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Mobile Marketing, Messaging, and Apps
Sensor Tower: The Mobile App Intelligence You Need For App Store Optimization (ASO)
Access to accurate app metrics is crucial for app store optimization (ASO). Sensor Tower’s App Intelligence is a game-changer in this regard. This article provides an overview of Sensor Tower’s App Intelligence and how it empowers businesses in the mobile app industry. With Sensor Tower’s App Intelligence, users gain access to thousands of app metrics at their fingertips. Navigating through…
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E-commerce and Retail
WooCommerce: Why It’s A Pain To Migrate Between Staging and Production… And How To Work Around It
While we’re comfortable declaring our expertise in WordPress, it’s not without challenges. One issue that’s quite frustrating is the database architecture utilized for WooCommerce. Specifically, various records are stored in the wp_posts table in WordPress, and their post type categorizes them. Here’s a list of some common post types used along with a brief description of each: Product: Post type…
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E-commerce and Retail
Theme Updater Plus: Beautiful Shopify Themes With A Theme Updater Shopify App!
We manage multiple clients on Shopify. It’s difficult for any e-commerce platform to compete with Shopify with its impressive offering of distribution and syndication channels, including its own POS. As with any platform, though, it has some quirks that you need to work around… theme updates being one of them. Knowing when to update a third-party-built theme can be challenging…
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Artificial Intelligence
HeyGen: Revolutionizing Video Creation with AI
HeyGen is an AI video platform at the forefront of the AI-powered text-to-video generative AI revolution, offering a suite of cutting-edge features that are changing the game for content creators, marketers, and communicators alike. In this comprehensive overview, we’ll delve into each of HeyGen’s innovative features and explore how they transform the video production landscape. Text to Video: HeyGen’s standout…
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Social Media & Influencer Marketing
Repurpose.io: Automatically Repurpose and Redistribute Your Videos, Livestreams, and Podcasts
Publishing content multiple times is not about spamming your audience but strategically maximizing your content’s reach, impact, and longevity. Publishing content multiple times, as opposed to just once, is a necessary and effective strategy for several reasons: New Audience: Not everyone sees your content the first time you publish it. As your following grows or new users join a platform,…
