Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Customer Data Platforms
How to Set Up an Effective Account-Based Marketing (ABM) Program in 2025
Account-based marketing (ABM) is no longer just a high-touch sales tactic—it’s now a strategic growth engine that leverages artificial intelligence (AI), real-time intent data, multi-touch attribution, and orchestrated customer experiences. While the core philosophy of ABM—treating high-value accounts as markets of one—remains unchanged, the infrastructure, intelligence, and activation strategies supporting it have evolved dramatically. ABM provides a lift across several…
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Content Marketing
The Strategic Benefits of Content Marketing Across the Funnel
Content marketing has evolved from a niche tactic into a strategic pillar of modern marketing. For both B2B and B2C businesses, content has become indispensable—not only for attracting and educating prospects, but also for nurturing leads, converting buyers, and retaining customers. As AI-driven tools accelerate demand for high-quality inputs, content isn’t just king—it’s the fuel that powers intelligent systems across every channel. Below,…
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Public Relations
10 Steps for Public Relations Professionals to Improve their Pitches in 2025
Public relations professionals face a significant challenge. Publishers, influencers, and journalists are overworked and under-resourced, with inboxes overflowing—more than half receive over 50 pitches per week, and nearly one in ten field over 150. Meanwhile, AI-generated content is flooding the market, PR automation tools are being misused, and relevance is often sacrificed for volume. In this environment, standing out requires…
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E-commerce and Retail
PitneyShip: Smarter, More Affordable Shipping for Your Online Store
E-commerce businesses of all sizes need tools that streamline shipping, reduce costs, and improve operational efficiency. Pitney Bowes, a trusted name in mailing and shipping for over a century, offers a solution that brings all this together in one platform. PitneyShip PitneyShip is a cloud-based shipping solution designed to help businesses simplify and centralize their shipping and mailing operations. Whether…
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E-commerce and Retail
One-Click Cancellation: End Unused Business Subscriptions Fast with Virtual Credit Cards
Subscription Creep: A Quiet Drain on B2B Budgets SaaS tools promised to streamline work. They did—until every team bought its own stack. A design app here, an email-finder there, three A/B testing platforms quietly charging different cards. Finance looks up at quarter-close and discovers 70 recurring vendors—ten of which no one has opened in months. Those forgotten renewals rarely cost…
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Artificial Intelligence
AI Hype vs Reality: What Actually Works for Businesses in 2025
78% of global companies currently use AI. 82% of global companies are either using or exploring the use of AI in their organization Exploding Topics AI promises breakthroughs in efficiency, automation, and decision making—but for many businesses, turning that promise into measurable results remains a challenge. Leaders are bombarded with grand claims of AI transforming entire industries, yet often struggle to identify…
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Martech Zone Apps
App: WHOIS Lookup
If you’ve ever registered a domain, your domain registrar is required to publish a registration record publicly. A WHOIS lookup is a tool that allows individuals to search for domain name registration information. This tool is essential for reviewing domain ownership specifics, as it provides contact details, domain registration information, and expiry dates. Here is a breakdown of the optional…
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Advertising Technology
AdPushup: Boost Your Publication’s Ad Revenue With Smarter Monetization
For most content publishers, monetizing web traffic is a constant balancing act between user experience and revenue optimization. With the ever-shifting programmatic landscape, rising use of ad blockers, and increased competition for audience attention, relying on default ad layouts or basic monetization strategies often leads to underwhelming returns. If you’re a publisher who suspects your site could—and should—be earning more,…
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Analytics & Testing
Conversion Rate Store: Unlock Rapid Revenue Growth with Risk-Free, Performance-Based CRO
What can you do about rising customer acquisition costs (CAC) and low conversion rates (CR)? As digital ad costs continue to climb, many businesses find themselves spending more to maintain the same level of traffic. When that traffic doesn’t convert, it eats into margins and stunts growth. There are only a few options to respond: search endlessly for cheaper traffic…
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Sales Enablement, Automation, and Performance
Turning Clicks Into Customers: It’s Time to Rethink Your Lead-Gen Process
Lead generation (LeadGen) pipelines can look flashy on a dashboard, but close rates will ultimately expose every weakness. When only a handful of those contacts turn into paying customers, the issue is rarely marketing volume or sales hustle; it’s a loose definition of what a real lead is. Tightening that definition requires discipline and the smart use of automation, CRM…
