Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Artificial Intelligence
The Era of Intelligent Marketing: Embracing AI and Hyper-Personalization for Competitive Advantage
In the competitive pharma market, product quality and price are not the only decisive factors for healthcare providers (HCPs) and patients. The experiences they have with a company oftentimes carry the same weight. With the rise of technology and increased access to content, customers crave more personalized, real-time, and engaging connections. 71% of customers expect businesses to offer personalized experiences,…
-
Social Media & Influencer Marketing
VideoPeel: Remotely Capture, Manage, and Promote Customer Testimonial Videos for Social Proof
When it comes to ordering products and services online, I’m a huge fan. Not a week goes by that I’m not getting some package delivered, and my recycle bin is often overflowing with shipment boxes. I appreciate that I can pick up my mobile phone, open an app, and get the needed products in days or even hours. The downside…
-
Email Marketing & Automation
FollowUpThen: The World’s Simplest Email Reminder And Personal Followup Assistant
I love sharing some productivity tools I use to manage the massive inflow of emails I receive. Today, I’m sharing FollowUpThen. Here’s a great example of how I use it. We’re working with a prospect or client, and they email me and let me know that they’d like to connect with me, but they’ll be out of town or are…
-
Content Marketing
Slayer: Utilize AI To Identify The Words You Need to Win
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. David Ogilvy, Ogilvy on Advertising Slayer is an artificial intelligence (AI) product that predicts how engaging a headline is to a given audience. For example, it understands that denim daisy dukes…
-
Content Marketing
Snagit: The Ultimate Screen Capture And Recording Software (Most Popular, Too!)
Screen capture tools are indispensable for sales, marketing, and business professionals. Here are ways that businesses utilize screen capture images and videos every day: Clear Communication: Visual content speaks volumes. Screen captures allow professionals to illustrate ideas, concepts, and data visually, making complex information easier for clients, team members, and stakeholders to understand. Enhanced Presentations: Whether it’s a sales pitch,…
-
E-commerce and Retail
Cheddar: Subscription Management Platform and Recurring Billing API
The management of subscriptions and recurring billing has become a critical aspect for platforms seeking sustainable growth. Cheddar offers a seamless and secure means for platforms to handle these intricacies efficiently. Let’s delve into how Cheddar’s innovative approach addresses the challenges of compliance, security, and more when managing recurring payments. Why the name Cheddar? The term cheddar is believed to…
-
Paid and Organic Search Marketing
The Foundations Of An Effective Local Marketing Strategy
We’re working with a SaaS provider that builds auto dealer websites. As they’re speaking to prospective dealerships, we have been analyzing their prospects’ online marketing presence to help them understand the gaps in their digital marketing strategy and how switching their site platform will assist in maximizing their return on investment (ROI). How Is A Local Marketing Strategy Different? Local and digital marketing…
-
Content Marketing
Protecting Your Good Name: What to Do When Your Email or Website Is Flagged as “Dangerous”
Was your website flagged for malware? As a social media marketer, you know the importance of your company’s reputation. You spend a lot of time working to build up and maintain a good name through Twitter, Facebook, and possibly your blog and website. You know that in the age of social media, direct engagement is key to building customer trust…
-
Advertising Technology
Instant Payment is Becoming the New Normal For Affiliate Partnerships
Did you know that the number of instant payment transactions is projected to grow by at least 289% between now and 2027? The global community is expected to perform more than 376 billion instant payments within that timeframe. Juniper Research This underscores a major shift in how businesses and customers prefer to pay: seamlessly and immediately. The notable rise in…
-
Sales Enablement, Automation, and Performance
Blueink: Optimize Your Sales Journey with eSignatures
Buying journeys can be prolonged, especially with large companies and a challenging economy. When you finally get the prospect to yes, the deal must be closed quickly. Passing documents back and forth for verification, versions, and signatures is a nightmare. No one seems to have the correct version or can’t find the attachment in their inbox. Getting that signature can…
