Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Localytics: Mobile App Marketing and App Analytics Platform
In mobile app marketing, the key to success is engaging your audience on a deeper, more meaningful level. That’s where Localytics comes in. As a leading mobile app marketing and analytics software, Localytics empowers businesses to deliver personalized mobile app…
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CRM Statistics: The Uses, Benefits & Challenges of Customer Relationship Management Platforms
Customer Relationship Management (CRM) continues to dominate the digital marketing and sales industry in 2023. With its increasing importance in customer retention and lead generation, businesses of all sizes are adopting CRM systems to better manage customer relationships and streamline…
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WordPress: How To Add A Modified Date Column To Your Posts View And Make It Sortable
If you’ve been a long-time reader of Martech Zone, you have likely noticed the work I’ve been doing to remove outdated articles and update articles that are popular but outdated. When working within my posts page in WordPress admin, I…
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Digital Signature vs. Electronic Signature: Understanding the Difference
The ability to sign documents and agreements digitally has become essential. Two terms often come up in this context are “Digital Signature” and “Electronic Signature.” While they might seem interchangeable, they have distinct differences crucial to understanding, especially regarding legalities…
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CodeGuard: Easy and Affordable Website Offsite Backups And Malware Protection For Your Clients
I’m genuinely surprised by how many clients we speak to that host their sites and either don’t have a backup of their site, don’t regularly schedule backups, or are using a method that backs up the site on the server…