Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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What is the Best Time to Run Facebook Ads?
Facebook advertising has become an indispensable tool for businesses and marketers seeking to reach a large online audience. However, simply creating an appealing Facebook ad does not guarantee its success. The timing of the ads is a precious factor that is frequently overlooked. Understanding the best time to run Facebook ads can significantly impact campaign performance and success. In this…
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Boosting Holiday Revenue: Improve Post-Purchase Experience With These Top MarTech Tips
Although the holiday shopping season is still several months away, marketing teams, e-commerce owners, and customer experience (CX) specialists are already preparing for the surge in consumer activity. Unsurprisingly, cultivating customer loyalty is at the top of their to-do lists. In the first quarter, orders from repeat buyers increased by 5 percent in the first quarter. Additionally, Salesforce expects more…
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8 Reasons Why Automated SEO Audits Are Likely Hurting Your Site’s Rankings And Wasting Your Time and Effort
We’re helping two clients optimize their platforms for search engine optimization (SEO). Each platform serves a different location and industry, and the audits we’ve delivered to prioritize development are substantially different. There’s often pushback on the priorities from their client’s SEO consultant or internal marketing team that incorporates some third-party automated SEO audit. It’s frustrating, especially given that their sites…
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Harnessing the Power of AI: Enhancing E-commerce Personalization with Large Language Models (LLM)
In the rapidly evolving landscape of e-commerce, personalization has emerged as a critical factor in enhancing customer experience, loyalty and driving business growth. The advent of Artificial Intelligence (AI) and Large Language Models (LLM) has opened up new avenues for achieving unprecedented levels of personalization. This article explores how applying leading AI technologies, such as LLMs, can improve e-commerce personalization.…
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Softr: The Power of Using Client Portals For Growth and Retention
Businesses are striving to differentiate themselves and provide exceptional customer experiences, and incorporating a client portal strategy has emerged as a game-changing approach. This innovative concept fosters stronger customer relationships, fuels upselling opportunities, and enhances retention rates. In this article, we delve into the myriad benefits of a client portal and introduce Softr as your go-to solution for building one…
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POWR: Attract And Engage Visitors With These 60+ Easy-To-Use Website Apps
Building a comprehensive website that attracts and engages visitors requires more than content. Adding elements that attract a visitor’s attention and drive them to conversion is essential to your inbound marketing strategy. No-code website apps are a great way to help companies who wish to quickly deploy these elements without needing custom development. When it comes to website apps, POWR…
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Cognism: Find Accurate, Compliant Prospect Contact Information For Your B2B Sales Teams
Sales teams rely on accurate and up-to-date sales intelligence to identify prospects, engage with decision-makers, and convert leads into loyal customers. However, obtaining reliable sales intelligence is not without its challenges. Let’s explore these challenges and discover how Cognism, a cutting-edge sales intelligence solution, comes to the rescue, transforming how businesses connect and thrive. The Researching Quagmire: Sales representatives often…
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Mailchimp: How To Build A Table of Contents for Your RSS-To-Email Campaign
Adding a table of contents (TOC) in emails can be a good practice for several reasons: Navigation and User Experience: In longer emails with multiple sections or topics, a table of contents giving users a quick overview of the email’s content. It allows recipients to navigate to specific sections of interest quickly, saving them time and enhancing their overall user…
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Depicter: A Full-Featured, Lightweight, and SEO-Friendly WordPress Slider
When sliders are utilized well, they provide a unique online experience. Sliders allow designers to showcase multiple images or content pieces in a visually appealing and dynamic manner. The movement and transitions of the slider catch users’ attention and make the website more engaging. Sliders are handy when a webpage has limited space to display multiple pieces of information or…
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ConvertKit Marketplace: Beautiful Email Templates Made for Creators, By Creators
Building a responsive HTML email can be challenging due to various factors specific to email clients and the medium’s limitations. While browsers adhere to W3C standards for HTML, CSS, and other specifications, email clients don’t have to. Different email clients (such as Gmail, Outlook, Apple Mail, Yahoo Mail, etc.) render HTML emails differently. Each has its own independent rendering engine…
