Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Paid and Organic Search Marketing
Why Product-Led SEO Is So Valuable for Business Growth
Creative use of search engine optimization (SEO) is necessary for business success. That’s not debatable in 2023. What is up for discussion is the methodology brands use to maximize the results of their SEO efforts fully. For the better part of two decades, marketers have preferred to let keywords guide content, drive traffic, and capture leads from organic search. That…
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Sales and Marketing Training
Lead Generation: Best Practices, Processes, and Technologies
Lead generation is the process of attracting and converting prospects into individuals or organizations that have expressed interest in your company’s product or service. It often involves collecting potential customer information, such as name, contact details, or other relevant data. These leads are then nurtured through marketing and sales efforts with the goal of converting them into paying customers. Lead…
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Content Marketing
Online Infographic Makers and Platforms
For several years my agency had a backlog of orders for developing client infographics. The demand for infographic design services seems to have dropped in the last few years, but I have no idea why. When looking for an edge to launch a new domain or grab organic and social media attention, infographics are still our go-to strategy. The demand…
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Content Marketing
ProductionCrate: Subscribe To This One-Stop Shop Of HD Royalty-Free Stock Video, Visual Effects, And Plugins
Video production can be a challenging, time-consuming, and expensive process. Even if you have the best equipment and editing software, you still typically need to find high-quality stock video, audio, and video effects to make your videos look and sound their best. ProductionCrate is a subscription-based service that provides filmmakers and video creators access to high-quality stock video, audio, and…
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E-commerce and Retail
Fathers Day E-commerce Statistics: 5 Things Every Brand Needs to Know
Father’s Day is a personal and emotional holiday for many, myself included. Since losing my dad a few years ago, I still catch myself in moments of nostalgia, wandering through the aisles at Lowe’s, eyeing a tool or gadget I would’ve grabbed for him without a second thought. If you’re lucky enough to have your dad still around, take a…
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Artificial Intelligence
Google Bard: A Powerful AI Tool for Marketers, Sales Professionals, and Developers… With One Heck Of A Roadmap!
The other day, I was in a presentation for a large publishing company with whom I frequently write guest articles. One of the topics they covered was a new policy requiring the authors never to utilize artificial intelligence writing (AI) tools in developing their content. This ridiculous policy will surely fail their publication as a whole. While I agree that…
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Artificial Intelligence
Chatbase: Train ChatGPT and Launch Your Intelligent Website ChatBot Without Any AI Expertise
The traditional chatbot developed years ago had a simple experience… ask a question and the bot attempted to comprehend the question and provide a relevant answer. Designing a chatbot experience was rudimentary: searching for keywords and phrases, utilizing logic trees to provide direction, and rarely responding appropriately. For the most part, I believe most users (like myself) found them infuriating,…
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Mobile Marketing, Messaging, and Apps
10 Auto-Reply Text Message (SMS) Samples Your Business Can Use To Save Time and Improve Your Customers’ Experience
Did you know that 48% of customers prefer text messaging as a form of business communication? Also, 45% of text messages receive a response from the recipient, which makes text message (SMS) marketing a go-to channel for all industries. However, coming up with text messages to reply to customers can sometimes feel overwhelming. You may receive a text from your…
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Advertising Technology
Jooble: Programmatic Job Advertising (PJA) and Price-Per-Job (PPJ) Marketing Automation
Recruitment marketing, or job tech marketing, is a rapidly evolving industry that requires continuous adaptation to stay ahead of the competition. Given the growing demand for candidates, the job industry players tend to automate most of the routine job marketing. At Jooble, we understand the importance of offering flexible and practical solutions to our partners, so we have developed the…
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Customer Data Platforms
Spiro: An AI-Driven CRM for Manufacturers and Distributors That Meets Today’s Sales Challenges
Managing customer relationships and sales processes can be daunting, especially for manufacturers and distributors. Traditional CRM systems often fall short, frustrating manufacturers and distributors with manual data entry, lack of visibility, and missed opportunities. However, Spiro, an AI-driven CRM, is changing the game by addressing these challenges head-on and providing a comprehensive solution. One of the most common complaints about…
