Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Sales Enablement, Automation, and Performance
Pitch Less. Ask More. Win More.
We’ve all heard about the elevator pitch—that concise, persuasive spiel meant to capture attention and inspire action in the short time it takes to ride a few floors. It’s a business cliché that endures. However, like many clichés, it deserves closer examination. The irony is right in the name. Think about the modern elevator experience: you step in, everyone faces…
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Social Media & Influencer Marketing
No Budget? No Problem. 10 High-Value Marketing Tactics for Challenging Times
Marketers today are facing heightened pressure to do more with less. Unpredictable economic conditions, shifting consumer behaviors, and tightening budgets are pushing businesses, especially small to mid-sized (SMB) ones, to find creative, cost-effective ways to connect with customers and sustain growth. The good news is this: while the playing field isn’t always level, it has never been more accessible. A…
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Mobile Marketing, Messaging, and Apps
Mobile Marketing Strategies: 20 Tips For Engaging Customers Wherever They Are in 2025
Mobile devices have evolved from convenience tools into essential instruments for research, communication, commerce, and content consumption. Today’s consumers routinely use their phones to compare prices, read reviews, watch tutorials, scan QR codes, and make decisions on the spot. But unlike desktop users, mobile users often aren’t stationary—they may be walking, commuting, waiting in line, or engaged in other tasks…
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Email Marketing & Automation
Adobe Marketo Engage: Power Your Account-Based Marketing (ABM) Strategy with Precision
For B2B marketers, reaching the right decision-makers can feel like searching for a needle in a haystack. Traditional lead generation tactics often produce high volumes of low-quality leads that rarely convert, while valuable opportunities slip through the cracks. Account-based marketing (ABM) flips this model on its head by focusing your resources on a carefully selected group of high-value accounts. Instead…
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Content Marketing
What is Big Storage VPS and Why Should You Choose It?
Data storage and processing are key factors for the successful operation of any business. Virtual Private Server (VPS) is a widely adopted technology that combines the flexibility of cloud services with the reliability and control of a dedicated server. A particularly important concept is Big Storage VPS — this technology ensures scalable, secure, and efficient data storage, tailored to business needs. Cloud…
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Content Marketing
Chief Swag Officer: Why Every Creator Should Brand Their Mic With a Custom Flag or Pop Cover
In a media landscape dominated by short-form video, livestreaming, and visual-first platforms, your voice isn’t the only thing your audience hears—it’s something they see. And yet, many creators overlook one of the most visible pieces of gear in their content: the microphone. Enter Chief Swag Officer, the #1 pop cover and mic flag company, dedicated to transforming microphones into powerful…
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Advertising Technology
Are Celebrity Endorsements a Viable Marketing Option?
Celebrity endorsements remain one of the most powerful tools in a brand’s marketing arsenal—especially for enterprises seeking to differentiate at scale. As traditional advertising effectiveness wanes and audiences grow more resistant to overt brand messaging, celebrity partnerships offer a unique shortcut to cultural relevance, credibility, and mass attention. However, they also come with high stakes: multi-million-dollar contracts, PR vulnerability, and…
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E-commerce and Retail
Should Your Brand Should Implement Website-Embedded 1:1 Video Chat?
As digital shopping and remote service continue to reshape customer expectations, a growing number of companies are embedding live, one-on-one video chat directly into their websites. These interactions allow site visitors to initiate face-to-face conversations with product experts, sales reps, or support teams—mimicking the immediacy and personal connection of in-store service. This once-novel feature has matured into a measurable and…
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Customer Data Platforms
Coupler.io: Integrate and Automate Your Marketing Data Without Lifting a Finger
Modern marketers are drowning in data—but it’s often siloed, messy, and manually exported across multiple platforms. The tedious routine of exporting CSVs, copying and pasting them into spreadsheets, and updating stakeholder dashboards isn’t just inefficient—it’s error-prone. For data-driven teams that want to move fast, that’s a major problem. Coupler.io Coupler.io is a no-code data automation platform that connects your favorite…
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Content Marketing
Talkia: Create High-Converting Voiceovers Without Hiring a Voice Actor
Producing high-quality video content is already a big investment. But without a compelling voiceover, even the most beautifully edited video can fall flat. A powerful voiceover doesn’t just explain your message—it adds personality, boosts viewer engagement, and drives action. Unfortunately, hiring voice talent is time-consuming, expensive, and often frustrating to manage. Talkia Talkia is advanced text-to-speech software that uses the…
