Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Content Marketing
TinEye: How To Do A Reverse Image Search
As more and more blogs and websites are published daily, a common concern is the theft of images that you have purchased or created for your personal or professional use. TinEye, a reverse image search engine, allows users to search a specific URL for images, where you can see how many times the images were found on the web and…
- Content Marketing
How Can You Programmatically Change Font Color Based on the Background? (Light/Dark Mode)
If you’ve visited Martech Zone lately, you may have noticed that we now offer the ability to view the site in either light or dark mode. Just search for the moon or sun icon next to the date in the top left navigation bar on the site. It’s a pretty cool feature and it works really well. When I launched…
- Customer Data Platforms
The Key to Understanding And Personalizing the Consumer Journey Is Context
Every marketer knows that understanding consumer needs is critical for business success. Today’s audiences are more conscious about where they shop, partly because they have so many choices available, but also because they want to feel like brands align with their personal values. More than 30% of consumers will quit doing business with a preferred brand after just one bad experience.…
- Advertising Technology
A Must-Have List of Content EVERY B2B Business Needs To Feed The Buyer’s Journey
It’s puzzling to me that B2B Marketers will often deploy a plethora of campaigns and produce an endless stream of content or social media updates without the very basic minimum, well-produced content library that every prospect is seeking when researching their next partner, product, provider, or service. The base of your content must directly feed your buyers’ journey. Years ago,…
- Martech Zone Apps
App: Convert Hex, RGB, and RGBA Colors
This is a simple tool to convert a hexadecimal color to an RGB or RGBA value or vice versa. If you’re converting hex to RGB, Enter the hex value as #000 or #000000. If you’re converting RGB to hex, enter the RGB value as rgb(0,0,0) or rgba(0,0,0,0.1). I also return the common name for the color. Hex to RGB and…
- E-commerce and Retail
What Is Credit Card Tokenization?
Credit card tokenization is a security feature that replaces a credit card’s sensitive account information, such as the 16-digit primary account number (PAN), with a unique digital identifier called a token. The token is used in place of the PAN to facilitate a payment transaction, and is only valid for a specific transaction or set of transactions. Tokenization is a…
- Content Marketing
Your Content Won’t Convert Without Well-Placed, Obvious Calls-To-Action
As Martech Zone has grown over the years, I’ve been investing much more time in both user experience (UX) as well as monetization. As the site was growing over the years, I wasn’t seeing the monetization growing, either from ads or on referral or affiliate links within the content. It’s a careful balance… do I bug the heck out of…
- E-commerce and Retail
7 Best Practices For Improving The SEO Of Your Shopify Store
Shopify is one the most sought-after eCommerce content management and shopping cart platforms with built-in Search Engine Optimization (SEO) features. It is easy to use with no coding skills required and simple backend administration, helping users save ample time and money. While Shopify makes certain things quick and easy, there is still a lot of effort to put in to…
- E-commerce and Retail
How Is Your Return Policy Turning Away Customers?
With the holiday shopping season, retailers are facing the annual influx of post-holiday returns – an inevitable but often frustrating business operation for many brands. Without an optimized returns process, a poor user experience can compromise relationships with consumers, along with affecting bottom-line revenue. By altering your e-commerce platform to properly accommodate returns, you can gain access to a wealth…
- Content Marketing
WordPress: How To Disable The New Widgets Administration
Every once in a while there’s a new feature in WordPress that just doesn’t appear to be well thought out. I believe one of these was when WordPress decided to go full-force with its Gutenberg editor and apply it to widget administration as well. I shared this recently in an article on the challenges of using WordPress as your CMS.…
