Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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impact.com: Drive 3X More Revenue With Partnership Automation
Partnerships have always played a vital role in driving business growth. Whether through alliances, co-marketing, or customer referrals, businesses succeed when they collaborate. But in today’s digital economy, traditional approaches to partnerships—such as affiliate networks or basic referral programs—can’t keep…
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Why You Should Use aaPanel as Hosting Control Panel
Choosing the correct hosting control panel can significantly impact the performance and functionality of your website. Among all the options, aaPanel is used everywhere because it is straightforward and offers top-class features. In this article, we will explore the top…
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Navan: Effortless Event Travel Management for Employees, Speakers, and Influencers
Planning an event is stressful enough—juggling speakers, sponsors, and attendees while tracking hundreds of moving pieces. But when you also have to manage travel for VIPs , staff, and guests, it can quickly spiral into chaos. Spreadsheets, last-minute flight changes,…
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20 Ways To Unlock The Full Marketing Power of Podcasting
Despite the explosive growth of podcasting, most companies still treat it as a surface-level content initiative—usually for thought leadership or brand exposure—without tapping into the deeper strategic value it can deliver. What was once a technically demanding, niche content format…
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Scaling SSP Infrastructure: Handling Millions of QPS in Real-Time Auctions
Modern Supply-Side Platforms ( SSPs ) must process massive volumes of bid requests while maintaining response times of under 100 milliseconds to remain competitive in programmatic advertising auctions. High-performing SSPs handle millions of queries per second ( QPS ) during…
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Why 3D-Printed Swag Is the Future of Personalization—and How to Start Now
Digital fatigue is real, and physical experiences are regaining value. 3D printing has quietly emerged as a powerful yet underutilized tool in modern marketing. For sales teams looking to break through the noise, event marketers seeking memorable swag alternatives, or…
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WPIDE: The WordPress Code Editor and File Manager You Need
Managing code and files within a WordPress site can often feel cumbersome, especially if you're forced to rely on FTP or cPanel for simple edits. For developers, freelancers, or even advanced site owners who need to tweak code, troubleshoot, or…
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Outsourcing: Build and Scale the Tools You Need Without an Engineering Team
Modern marketing and sales teams are expected to do more than generate leads and close deals. They're also being asked to create seamless digital experiences, including mobile applications, custom landing pages, progressive web applications ( PWA ), pricing calculators, lead…
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How to Set Up an Effective Account-Based Marketing (ABM) Program in 2025
Account-based marketing ( ABM ) is no longer just a high-touch sales tactic—it’s now a strategic growth engine that leverages artificial intelligence ( AI ), real-time intent data, multi-touch attribution, and orchestrated customer experiences. While the core philosophy of ABM—treating…
