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Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Artificial IntelligenceLive Chat Support Best Practices

    Optimize Your Business with Live Chat Support in 2025

    Live chat support services give your customers instant help on your website. In this article, learn about their benefits, how they work, and best practices to boost customer satisfaction and efficiency. Table of ContentsKey TakeawaysUnderstanding Live Chat Support ServicesLive Chat vs. Other Communication ChannelsKey Benefits of Implementing Live Chat SupportEnhancing Customer Experience with Live ChatBoosting Business Efficiency with Live ChatBest…

  • Artificial IntelligenceWhat is "Training an Model" in Artificial Intelligence

    Training an AI Model? Wait… What Does That Actually Mean?

    Artificial Intelligence (AI) is in everything today—writing emails, helping customer service agents, recommending products, even generating content that feels human. But beneath the buzz, surprisingly few people truly understand what’s happening behind the curtain. Everywhere you turn, you hear phrases like: We trained a model to do that. If you’re a business owner or executive, you’ve probably nodded along, even…

  • Customer Data PlatformsRedefining Customer Experience: The Role of AI at the Frontline and the Power of CDPs

    Redefining Customer Experience: The Role of AI at the Frontline and the Power of CDPs

    Integrating Generative AI (GenAI) into customer-facing roles is revolutionizing the landscape of customer service. From online chatbots and interactive voice response (IVR) systems to fast-food drive-thrus, Gen AI-enabled systems are enhancing how businesses interact with their customers. A notable example is Yum! Brands, the parent company of Taco Bell, Pizza Hut, and KFC, partnering with NVIDIA AI to implement AI-driven…

  • Marketing ToolsClean Email: Inbox Productivity Tool

    Clean Email: Clean Up Your Inbox Once and For All

    You’re not alone if your inbox is bursting with thousands of unread emails, marketing junk, or years of digital clutter. Managing email overload can be frustrating, overwhelming, and downright exhausting, especially when the tools at your disposal seem only to skim the surface. But what if your inbox could practically manage itself? Clean Email Clean Email is the intelligent assistant…

  • Artificial IntelligenceWSI AI Adoption Survey for Small and Medium-Sized Businesses (SMB)

    How AI Adoption Among SMBs is Evolving: Insights from WSI’s Industry Benchmark Survey

    Artificial intelligence (AI) is no longer a futuristic concept; it is reshaping business operations today. Yet, integrating AI remains a complex challenge for small and medium-sized businesses (SMBs). While large enterprises have the resources to experiment with AI-driven strategies, many SMBs are still trying to determine how to implement these technologies effectively. WSI, the world’s largest network of digital marketing…

  • Content MarketingVisual Storytelling Infographic

    Visual Storytelling: Boost Engagement with These 5 Do’s and Don’ts

    Visual storytelling is the practice of using imagery—photos, videos, graphics, presentations, and even interactive experiences—to communicate ideas and narratives. It captures attention quickly, connects emotionally, and helps make complex concepts easier to understand and remember. In today’s digital environment, where people are inundated with content, the speed and clarity of visual communication are key advantages. Research shows the brain can…

  • Artificial IntelligenceOgilvy One: Relationship Design and AI. Navigating AI Without Fear

    Relationship Design in the Age of AI: Ogilvy One’s Pragmatic Approach for Navigating AI without fear

    Ogilvy One, the Customer Experience, Marketing, Data and AI agency within Ogilvy marks a renewed focus on data-driven marketing strategies. The company has reintroduced its methodology under the framework of relationship design, a concept based on understanding the intricate dynamics between brands and consumers. At Adobe Summit, I sat down with Ravi Pal, Global Chief Technology Officer at Ogilvy One,…

  • Artificial IntelligenceChatbot: Automate Sales & Support with Fuely the AI Bot Across Messengers

    Chatfuel: Automate Sales & Support with Fuely the AI Bot Across Messengers

    Customers and prospects expect immediate, personalized interactions with brands across platforms and around the clock. But meeting those demands with human agents alone can be overwhelming and costly. Whether recovering abandoned carts, qualifying leads, or answering common product questions, businesses need a solution that’s always on, responsive, and continuously improving. That’s where Chatfuel comes in. Chatfuel Chatfuel is an AI-powered…

  • Artificial IntelligenceAI in Marketing: Examples and Impact

    AI in Marketing: Examples and Impact

    Artificial Intelligence (AI) has transformed numerous industries, with marketing being one of the most significantly impacted. The integration of AI in marketing examples demonstrates how businesses can leverage machine learning and automation to analyze consumer behavior, optimize campaigns, and create highly personalized experiences. From predictive analytics to chatbots and automated content generation, AI-driven solutions streamline marketing efforts, making them more efficient and…

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