Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
What, Exactly, Is Sales and Marketing Alignment?
As a CMO, my role is often viewed as one of outward momentum—crafting compelling brand narratives, orchestrating go-to-market strategies, and building campaigns that drive results. But behind every high-performing marketing function is something quieter, yet far more foundational: alignment. And…
-
Public Relations Disasters That Should Have Been Avoided: Lessons from Recent High-Profile Failures
Public relations (PR) failures often stem from missteps by PR professionals or firms, such as poor planning, cultural insensitivity, inadequate crisis management, or tone-deaf communication. These errors can exacerbate public reactions, damage reputations, and result in financial or legal consequences.…
-
Kinsta: Instantly Speed Up Your WordPress Site with Next-Generation Hosting
Managing a WordPress site shouldn’t feel like a 24/7 emergency. Yet for many businesses, slow load times, unexpected crashes, hacking risks, and unhelpful support create daily stress. When your site is underperforming, you’re not just losing visitors—you’re losing credibility, conversions,…
-
SEO vs. SEM: Choosing the Right Search Strategy for Business Growth in 2025
When businesses start investing in digital marketing, one of the first questions they face is whether to focus on SEO or SEM. Unfortunately, the answer isn’t always straightforward. Many agencies and consultants specialize in one discipline and naturally present it…
-
Flot AI: The AI That Remembers, Writes, and Works Wherever You Do
If you’re a business owner, marketer, or salesperson, you know the real productivity killer isn’t just too much work—it’s scattered work. You’re jumping between emails, documents, CRM systems, marketing tools, Slack messages, and web research. Half your day is spent…