Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How to Set Up Content Grouping in Google Analytics 4 for WordPress via Google Tag Manager
Content Groups is a powerful feature in Google Analytics 4 (GA4) that allows you to categorize your content or e-commerce traffic into logical groups, such as blog categories, page sections, products, or article types, for better performance analysis across different…
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Unlocking AI Visibility: How Bing IndexNow Helps Brands Boost ChatGPT Discoverability
In October 2021, Microsoft Bing introduced a new protocol called IndexNow, designed to modernize how search engines discover and index web content. Rather than waiting for traditional web crawlers to check for updates periodically, IndexNow allows site owners to instantly…
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Safely Integrating Autonomous AI Into the Enterprise: Why MCPs, HITL, and Data Access Gateways Are Non-Negotiable
As enterprises race to harness the productivity and automation potential of artificial intelligence (AI) and machine learning (ML), a new architectural problem has emerged—how do you safely allow autonomous systems to interact with sensitive data and core business systems without…
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Algolia: Supercharge Your Conversions with Lightning-Fast Internal Site Search
Finding what you need online should be instant. However, slow, irrelevant, or outdated site search results derail many users’ journeys, and; as a result, businesses lose customers. Whether you’re running an e-commerce site, media platform, or SaaS solution, the search…