Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Public RelationsPublic Relations Strategy

    What Does A Public Relations Strategy Look Like in 2025?

    The term public relations (PR) has its origins in the early 20th century. It evolved as a response to the need for organizations, businesses, and individuals to manage and improve their relationships with the public, including customers, stakeholders, and the broader community. The development of PR as a profession and a concept can be attributed to several key figures and…

  • Artificial IntelligenceAlamy: A Photo and Video Stock Marketplace That Values Creators and Fuels Brands

    Alamy: A Photo and Video Stock Marketplace That Values Creators and Fuels Brands

    Creativity isn’t neat. It’s messy and uncertain and often means tearing down your work just to rebuild it stronger. It takes hours of thought, relentless exploration, and an unwavering belief that your vision will work. True creatives don’t follow the trends—they set them. But in a world where stock imagery often feels generic and formulaic, where platforms prioritize profits over…

  • Analytics & Testing
    Meta Analytics and Facebook Analytics

    A Breakdown of Meta’s Analytics Tools: What They Do and Why They Matter

    Meta’s ecosystem remains a powerhouse for brands, marketers, and creators looking to connect with audiences on Facebook, Instagram, and beyond. The platform offers unparalleled reach with billions of active users, but raw numbers alone don’t guarantee success. That’s where Meta’s analytics tools come in. These tools help you decode performance, understand your audience, and optimize strategies, whether running organic campaigns…

  • Marketing ToolsThe All-in-One AI-Powered Platform for Small Business Growth

    vcita: The All-in-One AI-Powered Platform for Small Business Growth

    Running a small business is no easy feat. The workload can be overwhelming, from managing client relationships to handling payments, marketing, and scheduling. Small business owners often juggle multiple tools, leading to inefficiencies and lost opportunities. What if a single, AI-powered platform was designed to streamline operations, increase productivity, and boost growth? vcita vcita is an all-in-one small business management…

  • Content MarketingAdd Featured Image and a Sortable Last Edit Date To WordPress Admin (Plugin, functions.php)

    WordPress: Add Featured Image and a Sortable Last Edit Date To WordPress Admin

    We’re launching a new WordPress site I designed and developed at my company. Having developed and deployed hundreds of WordPress sites, I always install some essential plugins and make customizations to manage the site more effectively. One example is the admin panel’s page, posts, and custom post type (CPT) lists. I like ensuring each entry has a featured image, and…

  • Paid and Organic Search MarketingAdvanced Web Tracker: Rank Tracking, Competitor Analysis, and SEO Reporting for Agencies

    Advanced Web Ranking: Rank Tracking, Competitor Analysis, and SEO Reporting for Agencies

    For SEO professionals, agencies, and in-house teams, tracking keyword rankings is only part of the battle. Understanding market share, visibility trends, and competitive landscapes is essential to making data-driven decisions that improve search performance. If you’ve struggled with unreliable ranking data, manual reporting, or scattered insights, Advanced Web Ranking (AWR) provides a complete solution for tracking, forecasting, and optimizing your…

  • E-commerce and RetailThrivecart: The Ultimate High-Converting Cart & Funnel Builder

    ThriveCart: The Ultimate High-Converting Cart & Funnel Builder

    Selling online can be frustrating when your checkout process isn’t optimized. Abandoned carts, clunky integrations, and high fees can quickly eat your profits. Whether selling digital products, courses, or physical goods, a seamless shopping cart experience can mean the difference between a lost sale and a lifelong customer. Thrivecart ThriveCart is a powerful, high-converting cart and funnel platform for online…

  • Advertising TechnologyCustom Patches

    Boost Your Brand with Custom Patches: The Ultimate SWAG for Lasting Impressions

    Standing out is everything. Whether you’re a small business, event organizer, or creative brand, you need unique, cost-effective ways to get noticed. Custom patches are one of the best-kept secrets in marketing—an affordable, stylish, and durable way to showcase your brand and turn customers into walking billboards. Unlike traditional SWAG giveaways that get tossed aside, patches are a high-impact promotional…

  • Social Media & Influencer MarketingHeepsy: Discover and Engage with the Top Influencers on Instagram, TikTok, and YouTube

    Heepsy: Discover and Engage with the Top Influencers on Instagram, TikTok, and YouTube

    Connecting with the right influencers is crucial for brands aiming to enhance their visibility and engagement. However, identifying authentic influencers who align with your brand values and target audience can be challenging. It often requires sifting through vast amounts of data to find credible partners who can impact your marketing efforts. Heepsy Heepsy is an influencer marketing platform designed to…

  • Content MarketingVideohive: Elevate Your Video Marketing with the Top Motion Graphics Trends

    Videohive: Elevate Your Video Marketing with the Top Motion Graphics Trends for 2025

    Last year, video content continued to dominate the digital space. Video is no longer an option—it’s a necessity. Whether you’re creating content for websites, social media, or advertisements, video outperforms static images and text in engagement, conversion rates, and brand recall. From hyper-realistic 3D animation to AI-powered effects, marketers must stay ahead of evolving trends to capture audience attention. But…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership