Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Artificial Intelligence
Quid: Unlocking the Future of Market Intelligence with AI-Powered Insights
In a business climate defined by volatility, shifting consumer preferences, and information overload, the ability to decode trends and act on real-time data has become a fundamental competitive advantage. Quid, an advanced AI-powered platform for consumer and market intelligence, provides marketers, strategists, and decision-makers with the foresight to navigate change with clarity and confidence. Far from being just another data…
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Social Media & Influencer Marketing
Papa Johns: Better Ingredients. Better Pizza. Better Social Strategy.
Papa Johns has distinguished itself in the quick-service pizza industry through a dynamic and engaging X presence, surpassing competitors like Domino’s, Pizza Hut, and Little Caesars. By leveraging humor, transparency, and strategic customer engagement, Papa Johns creates a relatable and authentic brand voice that resonates with X users, resulting in viral moments that amplify its reach. This article explores why…
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Customer Data Platforms
MakeWebBetter: Build and Grow Your E-commerce Business with WooCommerce and Hubpot
There’s no doubt about the far-reaching impact of HubSpot as a CRM and marketing automation platform and WordPress as a Content Management System (CMS). Because it’s a simple plugin and add-on, WooCommerce has been growing in popularity as an e-commerce platform to implement easily. While WordPress has released its own CRM, the platform lacks the maturity of HubSpot in terms of its ability to drive processes for the…
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Artificial Intelligence
App: What Is Your Site’s Machine Experience (MX) Score?
Web designers and marketers have spent the last two decades honing User Experience (UX)—the art and science of creating intuitive, engaging, and accessible websites for humans. With the advent of AI and browser usability features, perhaps a new metric needs to emerge that is equally critical: Table of ContentsMachine ExperienceWhat is Semantic Markup?Machine Experience CalculatorHow AI, Reader Views, and Text-to-Speech…
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Customer Data Platforms
Hiver: Boost Team Productivity by 90% With AI-Powered Support
Customer service teams are drowning in ticketing tools that feel disconnected, overly complex, or painfully clunky. From missed emails to siloed chats, support quality suffers—and so does customer satisfaction. What businesses really need is a unified, intuitive solution that works right where support happens most: the inbox. Hiver Hiver is an AI-first customer service platform that transforms your existing Gmail…
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Content Marketing
Flixier: Unleash Pro-Level Video Editing From Your Browser
Struggling with slow rendering, clunky installs, and limited editing tools? Whether you’re a marketer repurposing webinars, a content creator publishing shorts, or an educator adding flair to lessons, traditional video editors often slow you down. Most demand high-end devices, complicated software, and too much time for even simple edits. Flixier Flixier changes that. It’s a cloud-powered, AI-enhanced video editor that…
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Content Marketing
Templately: The Cloud Workspace With Limitless Templates for Smart WordPress Teams
Designing a stunning WordPress website shouldn’t mean wrestling with code or spending hours dragging and dropping blocks from scratch. For freelancers, agencies, and even in-house marketers, the biggest roadblock to launching fast is often the blank page—and a lack of reusable, on-brand design components. Templately Templately is a cloud-based WordPress template platform offering 6,000+ ready-to-import designs that work seamlessly with…
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Social Media & Influencer Marketing
What Martech Can Learn from Crypto Community Management
Web3 projects aren’t just building products—they’re building tribes. These decentralized, often anonymous communities are core to the success or failure of any blockchain initiative, yet they operate outside traditional customer engagement playbooks. For Martech professionals, crypto community management offers a compelling glimpse into the future of brand interaction, loyalty-building, and engagement at scale. Table of ContentsUnderstanding the Crypto EcosystemThe Challenge:…
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E-commerce and Retail
Zoho Bookings: Free Up Time with AI-Powered Self-Service Appointment Scheduling
Managing appointments shouldn’t feel like a full-time job. But for service-based businesses, consultants, healthcare providers, and educators, juggling calendars, coordinating schedules, and confirming meetings often results in more friction than value. Endless emails, missed connections, and the occasional double booking can erode productivity and revenue. Zoho Bookings Zoho Bookings is an AI-powered appointment scheduling platform designed to simplify the management…
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Email Marketing & Automation
DirectIQ: Boost Guest Returns with Smarter Email Marketing
Email marketing isn’t just about sending messages—it’s about creating lasting relationships. For businesses in the family entertainment and adventure space, this means getting parents to rebook parties, encouraging teens to bring friends the following weekend, and attracting fitness fans to return again and again. But between staffing, safety, and operations, there’s little time left for strategic marketing. That’s where email…
