Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Artificial Intelligence
Apple and Google Accelerate the Collapse of Open Web – What’s Next?
The open web as we know it is under siege, and the latest confirmed news and rumblings from Apple and Google may be the final nails in the coffin. As reported by Bloomberg, Apple is expected to unveil a new AI search product or capability. Much like Google’s Gemini-powered results, this move signals a rapid shift away from traditional, link-based discovery…
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Social Media & Influencer Marketing
The State of Tumblr in 2025: Who Should Still Pay Attention and Why It Might Be Worth the Effort
Tumblr, once a cultural juggernaut of internet creativity, has weathered more ups and downs than most social platforms. As of 2025, it remains very much alive, with an estimated 135 million monthly active users and over 600 million blogs—but its relevance depends heavily on who is asking and what they intend to use it for. After years of uneven growth,…
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Artificial Intelligence
Podium: Supercharge Customer Conversations with AI That Closes the Deal
For small businesses and service-based enterprises, capturing leads is only half the battle—responding quickly and converting those leads into real revenue is where many fall short. When customers expect replies within minutes (not hours) and want interactions that feel personal, responsive, and reliable, traditional staffing models often struggle to keep up. That’s where an AI-first platform like Podium becomes a…
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E-commerce and Retail
Persuva: Create Winning Dropshipping Pages in Under 5 Minutes
For dropshippers, the clock is always ticking. You discover a promising product, run ads, and hope your page converts—only to end up burning through your budget. Building optimized pages manually takes hours, and hiring a designer or copywriter? That’s expensive and time-consuming. What if you could go from a product idea to a live, high-converting page in under 5 minutes?…
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Paid and Organic Search Marketing
Pro Rank Tracker: Dominate SEO with Unmatched Rank Tracking Accuracy
Frustrated by vague keyword reports and unreliable ranking data? For SEO professionals, agencies, and website owners, staying ahead of search engine algorithms requires precision, consistency, and transparency. Yet too many tools offer inflated promises and fall short when it comes to reliable, actionable insights. If your SEO reports are losing trust—or worse, your rankings are slipping—it’s time for a platform…
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Paid and Organic Search Marketing
Inside Google’s Ranking Algorithms: Insights from the DOJ Antitrust Case
You know those moments when you Google something simple—like What temperature should chicken be cooked to?—and instead of getting a direct answer, you’re dropped into a 1,500-word article that includes a history of poultry, the risks of salmonella, and a giant pop-up newsletter signup box? Yeah, we’ve all been there. And it’s a perfect example of the tension at the…
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Content Marketing
Contentsquare: Unlock Customer Experience Wins with Agentic AI-Powered Insight
Your customers expect more than just functionality—they expect fluid, frictionless digital journeys that feel personalized and intuitive. But when journeys break down, the consequences are immediate: disengagement, abandonment, and churn. And with data scattered across platforms, understanding what’s really happening can feel impossible. Contentsquare Contentsquare eliminates that complexity with a unified, AI-powered digital experience platform that gives marketers, product teams,…
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Sales Enablement, Automation, and Performance
Salestrail: The Mobile App for Salespeople to Produce More Calls with Less Administration
Salespeople don’t need more tools—they need fewer that work better. Between constant follow-ups, messy CRMs, and calls slipping through the cracks, the last thing they want is to switch how they use their phones. That’s where Salestrail shines. Salestrail is a mobile-first call monitoring platform built specifically for modern sales teams. It automatically tracks SIM and WhatsApp calls in the…
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Analytics & Testing
Zoho Apptics: Unified Product Analytics for Developers Who Build With Purpose
Building a great app is more than just shipping code—it’s about creating meaningful user experiences. That requires actionable insights, seamless feedback loops, and total visibility into app behavior across platforms. Enter Zoho Apptics, a robust product analytics platform engineered for developers, product managers, and growth teams who want to go beyond vanity metrics and truly understand how their apps perform…
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Content Marketing
Storyblok: Build and Launch Smarter Content and Campaigns with this Headless CMS
Today’s digital teams are under pressure to build faster, scale seamlessly, and adapt across every channel—without losing control over brand, performance, or user experience. Traditional, monolithic CMSs struggle to keep up, often locking content and presentation together in ways that slow down innovation and silo teams. That’s why the shift to headless CMS is bringing much-needed relief. By decoupling the…
