Ken Harlan's Articles on Martech Zone

Total articles: 2
Ken Harlan

Ken Harlan

Ken Harlan is the Founder and CEO of MobileFuse, one of the largest U.S. in app advertising platforms with hundreds of clients across the retail, food & beverage, restaurant, tourism, government, and healthcare industries. Moments based targeting, patent pending location verification, custom and impactful creatives, and granular insights at scale makeup MobileFuse's solution.
  • Advertising TechnologyAlt ID: Alternative Identifiers in Adtech
    Ken HarlanMay 2, 2024

    Alt IDs: An Improvement or Replacement in Adtech?

    The evolution of Alt IDs in adtech marks a pivotal moment in our industry’s trajectory. We’re all experiencing the realities of consumer targeting shifts as third-party cookies fade away – but so many brands, agencies, and vendor partners question their impact. It seems like there are two camps forming: people thinking Alt IDs are simply a replacement to cookies, and…

  • Advertising TechnologyGoogle Antitrust Lawsuit and the Advertising Ecosystem
    Ken HarlanAug 9, 2023

    How Google’s Antitrust Case Is Impacting The Advertising Ecosystem

    Another chapter in the international Google antitrust lawsuit has begun – this time EU regulators progress it, as they suggest breaking up its ad business due to anti-competitive practices. Only last February, the US DOJ filed a lawsuit against Alphabet, claiming the company abused its dominance in the digital advertising industry. It’s apparent a growing focus on Google’s monopolistic business…

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