Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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The Evolution of B2B Blogging: From Content Marketing to AI-Enabled Knowledge Systems
If you’ve been a long-time reader, you’ve likely noticed the effort I’ve been putting into Martech Zone to improve the quality of the content and user experience. I’ve reviewed over 3,000 articles to remove outdated ones, update the ones that…
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6sense: Transform B2B Revenue with AI-Powered Buyer Intelligence
B2B buying teams operate largely under the radar. Less than 3% of potential buyers directly engage with vendors during the critical early stages of their purchasing journey. Instead, decision-makers conduct extensive research anonymously, creating an invisible trail of digital breadcrumbs…
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Lemlist: The All-In-One B2B Cold Outreach Platform for Sales and Marketing
Reaching B2B decision-makers through cold outreach has become increasingly challenging. Sales professionals struggle with unreliable email databases, time-consuming manual personalization, and the constant battle against spam filters. Marketing teams face the pressure of generating qualified leads while maintaining brand reputation,…
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Did Information Access Really Kill the News Industry?
Throughout human history, the control and dissemination of information have been intrinsically linked to power structures and social organization. From ancient scribes to modern social media, the journey of how we share knowledge reflects our evolving society and its power…
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Super Festive Facebook Holiday Contest Ideas
ShortStack analyzed more than 50,000 active Facebook Pages and 300,000 custom Facebook Page apps that serve more than 1.4 billion Facebook fans, and among the things they discovered: Engagement in December increased by as much as 66 percent on custom Facebook Page apps! Other…
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Smart Contracts Explained: How Blockchain is Automating Sales and Marketing
The global smart contracts market is projected to grow from USD 2.14 billion in 2024 to USD 2.69 billion in 2025, exhibiting a CAGR of 23.9 % Metatech Insights Smart contracts are digital agreements that self-execute when predefined conditions are met. They’re written as code…
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The Fastest E-Commerce Platforms in 2024: A Deep Dive into Performance
Imagine losing a potential customer because your website took just one extra second to load. This is not just a hypothetical scenario—it’s a daily reality in e-commerce, where speed can make or break your business’s success. Through multiple channels, website…
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The Delicate Balance of Corporate Giving: When Charity Marketing Meets Social Impact
Businesses face increasing pressure to extend their influence beyond profit margins and into social impact. While financial success remains crucial, companies are discovering that their societal role encompasses more than quarterly earnings—it involves actively participating in community development and social…
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Pollfish: Deliver DIY AI-Driven Global Online Surveys Effectively via Mobile
Brands and marketers face unprecedented challenges in understanding their target audience. Traditional market research methods often fall short, proving too slow, costly, or limited scope to provide actionable insights. The need for real-time, accurate consumer data has never been more…
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Content Marketing vs. Advertising: Two Paths to Customer Connection
Businesses face a crucial decision in how they reach their customers. While content marketing and advertising aim to grow business, they represent fundamentally different approaches to achieving this goal. Understanding these differences helps organizations make informed decisions about their marketing…
