Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Email on Acid: Email Testing, Troubleshooting and Best Practices
When it comes to email marketing, success is more than hitting the Send button. Crafting the perfect campaign requires meticulous attention to detail, ensuring every email looks great, functions perfectly, and delivers an exceptional user experience ( UX ). Yet,…
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WordPress: How To Append A UTM Campaign Querystring To External Redirects
Martech Zone is often a pass-through site where we connect our visitors with products, solutions, and services available through other sites. We don't ever want our site utilized as a backlink farm by SEO consultants, so we're pretty careful in…
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Lorikeet: Advancing Healthcare CX with Purpose-Built AI Agents
The industry’s turn to AI chatbots in support has resulted in many negative customer experiences ( CX ). Co-pilots are a band-aid, not a solution; they offer marginal gains and have significant downsides. Nowhere is this seen other than in…








