Here’s a relevant tidbit of knowledge: 52 percent of global web traffic comes from smartphones. The number of people using mobile phones is skyrocketing. It’s where the majority of people discover your products or services.
There’s no doubt about it.
Businesses should optimize their mobile web solutions to get ahead of the game. It’s the primary channel where most people go to search for the nearest coffee shop, the best roofing contractor, and just about anything Google can reach.
But without an intuitive and well-designed mobile web solution for your business, it’s hard to compete with others. In the e-commerce business, for example, it was found that 55 percent of consumers made their purchase when they discovered the product through their mobile phone.
Don’t get left out! Here are 5 effective mobile optimization tips to increase your conversion rate.
1. Mobile Site Loading Speed Is Your Top Priority
Speed does matter when it comes to mobile sites.
In fact, research shows that mobile websites that load 5 seconds or faster can generate higher sales than those that are slower. The internet natives don’t tolerate slow loading speed. It’s considered a curse to your mobile website.
Fortunately, you can do plenty of ways to mend this problem.
- Reduce the add-ons on your mobile. The number of server requests on your website can drastically affect its speed. Are you using multiple trackers or analytic tools? Take a look at the insides of your software; maybe you can find the problem there.
- Never forget about a top to bottom diagnosis. Maybe some files are wreaking havoc in your system. Larger files such as visual contents can significantly slow down your load speed. So, you may want to lessen your files on your website. Images, ad-tech, and font number are the usual culprits in this.
- Learn about content that need to be prioritized. Put them at the top of your page, which should load first before the other element in the website. This strategy can increase your load speed while taking into account the user experience UX of the site.
2. Choose Responsive Design to be Mobile Ready
Responsive mobile design is hard to create. You’d have to adjust to the different screen sizes. But the quest doesn’t stop there. You also have to consider a different phone orientation and platform.
You can focus on the buttons for easier navigation. The menus or categories should be easy to click. Each page should give the user clear hints on where to go when they want to accomplish something such as adding the item to the cart, canceling the requests, or checking out orders.
The layout of the design should be flexible. It should accommodate resolutions scripting abilities, images, and video sizes. Just remember, mobile solutions should be prioritized. Endless pages, large texts, and broad visual contents are total turn offs for your visitors.
3. Remove Unnecessary Pop-ups and Videos for Mobile Users
Those pesky pop-ups and video ads can ruin your overall web design, and in turn, your conversion rate as well.
No matter how good your mobile web design, implementing too many pop-ups would drastically decrease UX and customer satisfaction, which leads to a lower conversion rate.
Rather than generating more lead, you’ll probably get a higher bounce rate and decreased traffic. In fact, according to a study conducted by the Coalition for Better Ads, some of the most hated types of mobile advertisement are the following:
- Auto-playing videos
- Animations that keep flashing
- Ads having a countdown before dismissing
- Mobile web pages having greater than 30% of ads
4. Make It Easier Through Seamless Checkout
Checkout abandonment is not uncommon. The reason lies in the poor design of the checkout page. There are plenty of factors why customers leave the products on the shopping cart without actually buying them. Usually, they can’t find the right button to press, or the page is just too complicated to navigate.
Therefore, the checkout page should be kept clean and minimalistic. White space and spreading the steps on multiple pages will help. The buttons should funnel the customer to the right order of the checkout process.
5. Add Other Forms of Payment
The checkout stage is the point where you can convert visitors into actual customers. Therefore, it should be optimized for a smoother transaction and higher conversion.
Don’t expect that all your customers will use PayPal to pay for their orders.
The e-commerce business should always consider flexibility. Other than credit cards or bank payments, you may want to add Apple Pay, and Google pays to the payment channels in your website. Digital wallet is slowly emerging, which e-commerce businesses should foresee and take advantage of.
As smartphones continue to dominate the world, businesses should learn to adapt.
There are plenty of opportunities in store on the mobile channel. All it takes is a good design and constant optimization. Keep your customers happy through your mobile web solution by making everything well-organized.
But there’s also a better way of doing things. You can get help from the professionals. Mobile optimization can be hard, but with the help of web design Derry you can do all of it with finesse. Plus, you can save time to focus on other parts of your business.