Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Artificial Intelligence
How to Improve Customer Service with Chatbots
One of the biggest pet peeves for many millennials and Gen Z is getting phone calls. And honestly, they have got the point—a call requires an immediate response, which might feel a bit intrusive. On the other hand, emails give people space, but modern customers expect quick service and do not have the patience to wait for a reply for…
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Artificial Intelligence
ChatGPT: How To Utilize Generative AI To Develop Your Ideal Customer Profile
The Gartner Ideal Customer Profile (ICP) framework is a structured approach for defining a business’s most valuable customer segments. This methodology goes beyond basic demographics to paint a clear picture of the ideal customer based on their characteristics, needs, behaviors, and challenges. An ICP helps businesses tailor their marketing and sales efforts toward the highest-value prospects likely to convert, be…
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Sales Enablement, Automation, and Performance
Saleshandy: Scale and Automate Your B2B Lead Generation and Cold Outreach Success
B2B sales professionals and marketers know the challenge of generating qualified leads (leadgen) and getting responses from cold emails. Managing various tools for email tracking, lead generation, and outreach often means juggling multiple platforms. What if there was a solution that streamlined these tasks and offered reliable deliverability, automation, and personalized engagement? That’s where Saleshandy steps in. Saleshandy Saleshandy is a…
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E-commerce and Retail
Pulse: Boost Conversions with Real-Time Social Proof
In a digital landscape filled with skeptical consumers and short attention spans, capturing a website visitor’s interest—and keeping it—can feel almost impossible. Without any form of social proof, visitors may not trust your brand or feel compelled to take action, whether signing up for a newsletter, booking a demo, or completing a purchase. Social proof aims to solve this challenge.…
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Sales and Marketing Training
How to Estimate Your Next Web or Development Project
When is it going to be done? This question looms over every project, often posing one of the most challenging aspects of quoting timelines. While experience should theoretically make estimation more predictable, each new project is unique, carrying its unseen obstacles. Projects can be delayed by factors entirely out of your control, from minor API changes to unforeseen client delays.…
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Marketing Tools
Surfshark: What’s a VPN? Why You Need One For Business and Personal Use
Using a Virtual Private Network (VPN) is crucial for anyone who values privacy and security, whether browsing from home, a coffee shop or traveling abroad. What is a VPN? A VPN is a tool that encrypts your internet traffic and masks your IP address to safeguard your privacy online. By creating a secure, private connection between your device and the…
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Advertising Technology
The Ultimate Guide to Display Ad Sizes For Desktop and Mobile in 2025
Display ads remain one of the most versatile and effective tools in digital advertising, driving brand awareness and customer engagement across devices. As more people consume content on mobile and desktop, advertisers face the challenge of optimizing ad spend for both platforms to capture audience attention effectively. This guide covers the best-performing display ad sizes for desktop and mobile, factors…
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Analytics & Testing
Onclusive Social: Unleash Data-Driven Insights with AI-Driven Social Listening and Market Intelligence
Staying informed on consumer trends, brand reputation, and competitive shifts is critical. Companies need a tool beyond basic data collection to offer deep, actionable insights in real-time. Traditional market research can be slow and cumbersome, disadvantaging businesses. This is where Onclusive Social steps in. Onclusive Social (formally Digimind) Onclusive Social is a leading, AI-driven intelligence platform designed to help businesses…
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Social Media & Influencer Marketing
X: List of Keyboard Shortcuts and Mobile App Gestures
When I first began programming about twenty years ago, I had a colleague who was an advanced architect and genius developer. Each time I reached over with my right hand, he would mumble something about being mouse disabled. His version wasn’t as politically correct and was often wrapped with some obscene words that aren’t safe for work… but I digress.…
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Paid and Organic Search Marketing
AIOSEO: Improve Your WordPress Site’s Search Rankings with this User-Friendly and Powerful SEO Plugin
Achieving top search engine rankings is a crucial yet challenging goal for website owners, marketers, and business owners. SEO, or search engine optimization, is more critical than ever for standing out in search results, attracting organic traffic, and driving revenue. Constantly changing algorithms make this task even more challenging, requiring a combination of technical expertise, consistent monitoring, and on-page optimization.…
