Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Harnessing Your Myers-Briggs Personality Type To Excel In Sales
Sales is a dynamic field that demands adaptability, communication skills, and an understanding of human behavior. While traditional wisdom often suggests that extroverted personalities dominate in sales, the Myers-Briggs Type Indicator ( MBTI ) reveals that people with any personality…
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The Impact of AI and Machine Learning on Digital Publishing
The digital advertising and publishing industry is undergoing some rapid transformations due to the adoption of AI and ML technologies. They are completely reshaping how advertisement is created, distributed, and monetized. Moreover, these technologies enable publishers to meet ever-evolving consumer…
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The MarTech Optimization Playbook for Modern CMOs
Marketing technology ( MarTech ) is the marketing strategy of today’s leading companies. It’s the right move. MarTech has seen a significant jump in popularity as expansive data availability, new digital tools, and advanced analytics empower businesses to optimize customer…
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Seven Steps to Supercharge Your Holiday Marketing Campaign
The holidays are here, and with them comes a golden opportunity for brands to shine. Q4 is a pivotal time for businesses, as consumers are actively hunting for gifts and’ll either land on your products or someone else’s. 84% of…
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Canonical URLs: A Strategic SEO Essential to Strengthen Marketing and Drive Sales
Canonical URLs are the authoritative source for online content, guiding search engines and visitors to the single, preferred webpage version. In sales and marketing, a solid canonical URL strategy ensures that your core product pages, landing pages, and content assets…
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E-commerce Features Checklist: The Ultimate Must-Haves for Your Online Store
Building a high-performing e-commerce site requires careful attention to numerous details—from creating a secure, user-friendly homepage to implementing effective backend systems. Each feature can influence how shoppers perceive your brand, navigate your store, and ultimately, whether or not they complete…
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OpusClip: Harness AI to Transform Long Videos into Social Teaser Videos and Viral Clips
Creators and businesses face the growing challenge of capturing attention on social media. With algorithms favoring short, engaging content, turning lengthy videos into bite-sized, viral-ready clips has become a necessity. However, the manual editing process is time-consuming and labor-intensive, often…
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A Day On, Not a Day Off: Why Marketing Professionals Should Serve Emerging Entrepreneurs
Every January, as Martin Luther King Jr. Day approaches, I find myself thinking about how service truly fits into our professional lives. For most of us in marketing, sales, and public relations, service often comes in the form of invoices,…
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pdfFiller: Compress PDF Files for Free and Eliminate Space, Download, or Attachment Woes
PDFs are a convenient and versatile format for sharing documents, but they often have a hidden challenge: large file sizes . These bloated files can quickly clog up your device’s storage, lead to slow downloads, and even bounce back from…
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How Marketers Can Use IVAs to Boost CX to Build Customer Loyalty in 2025
Think about the steps you take before making a purchase decision. What insights from other customers do you examine? Maybe you will make it a habit to read customer reviews. Or perhaps you rely on the number of stars or…
