Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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The Rise And Evolution of Smartwatches: Are They A Marketing Opportunity For Your Brand?
One of my favorite investments in improving my health was my Apple Watch Ultra 2 . It has been an amazing device that has helped transform my habits by reminding me to get away from the desk, warning me that…
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Miro: The Flexible Digital Whiteboard for In-Office and Remote Collaboration
If you previously relied on Google Jamboard for brainstorming, collaboration, and visual ideation, now is the time to transition to a more robust and flexible tool. Miro allowed you to migrate your Jamboard files seamlessly and enhances your workflow with…
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The Social Media Marketer’s Daily, Weekly, and Monthly Task List
Managing a successful social media presence requires dedicated professionals who understand both the art and science of digital engagement. Social Media Managers, Digital Marketing Specialists, or, in larger organizations, entire social media teams typically handle this work. These professionals combine…
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Beacons: Unite Your Social Links and Monetize Your Creator Content
The digital creator economy has evolved far beyond simple content creation. Creators are active across multiple platforms - Instagram, TikTok, YouTube, Twitter, and more - but most social networks only allow one link in your bio. This limitation makes it…
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Social Commerce in 2024: From Digital Promotion to a Unified Social Experience
Social commerce has transformed from a marketing buzzword into a powerful retail channel, fundamentally changing how people discover and purchase products online. As we look at the landscape in 2024, we see a maturing ecosystem that's increasingly central to modern…
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Matomo: The Privacy-First, Open Source Alternative to Google Analytics
Businesses struggle to balance powerful analytics capabilities with data privacy concerns. Many organizations find themselves caught between needing detailed visitor insights and maintaining compliance with data protection laws. Marketing teams need detailed insights into user behavior, while IT departments must…
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Referrer SPAM List: How to Exclude Referral Spam from Google Analytics 4
Have you ever checked your Google Analytics ( GA4 ) reports only to find some strange referrers in the reports? You go to their site, and there's no mention of you, but there are a ton of other offers there.…
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The Three Pillars of E-commerce Success: Discoverability, Findability, and Shopability
Online merchandising has evolved beyond traditional retail display techniques into a complex digital strategy. Today's digital storefronts must master the art of presenting products in ways that engage customers across multiple touchpoints and devices. This involves sophisticated product presentation, intelligent…
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ShipBob: Scale Your Ecommerce With Leading 3PL Solutions and Outsourced Fulfillment
E-commerce fulfillment is the end-to-end process of completing customer orders, encompassing: Order Processing: When a customer places an order online Inventory Management: Storing and tracking products Picking: Retrieving ordered items from warehouse storage ...
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MacDroid: The Ultimate Solution for Seamless Android-Mac Connection
Moving files between Android devices and MacOS can be frustratingly complex. Many users struggle with compatibility issues, slow transfer speeds, and unreliable connections interrupting their workflow. Moving files between Android devices and MacOS without specialized software presents several challenges. Common…
