Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Sales Enablement, Automation, and Performance
Leadfeeder: Identify and Score B2B Companies Visiting Your Site
Tracking and generating leads from website traffic can be daunting, especially when most visitors leave without engaging. Many B2B businesses struggle to identify potential customers from anonymous website visits, missing out on valuable opportunities to connect with decision-makers. If you’ve relied on basic analytics tools, it might feel like you’re fishing in the dark. Leadfeeder Leadfeeder is here to transform…
- Customer Data Platforms
Sharpspring: Transform Your Lead Generation, Sales, and Marketing with Automation and CRM
Many businesses face the same challenge of managing multiple marketing tools while trying to track every customer interaction. They find it difficult to streamline their digital marketing efforts, stay on top of leads, and drive conversions. Important opportunities can easily slip through the cracks with scattered tools and fragmented data. SharpSpring SharpSpring, now part of Constant Contact, offers a comprehensive…
- Event Marketing
RingCentral Events: Elevate Your Virtual, Onsite, and Hybrid Event Experiences with AI-Powered Features
Creating engaging and memorable events is more challenging than ever. Event organizers must attract and engage their audience while delivering experiences that feel seamless and on-brand. But with the right tools, it’s possible to design events that captivate attendees and deliver strong results for your business. RingCentral Events RingCentral Events, formerly known as Hopin, is a robust event management platform…
- Customer Data Platforms
Successeve: Unlock the Power of Product-Led Sales and Customer Success
Companies often struggle to convert potential leads into loyal customers while maintaining long-term engagement. With so many customer interactions happening across various touchpoints, staying on top of these interactions becomes overwhelming. How can businesses streamline customer relationships, prevent churn, and boost revenue? Successeve Successeve is a comprehensive customer intelligence platform that drives growth and retention by transforming customer data into…
- Content Marketing
Local: Supercharge Your WordPress Development Workflow With A Local Instance
Developers building WordPress websites face common challenges: slow site setups, inefficient testing environments, and tedious deployments. These hurdles often consume valuable time and limit creativity. What if you could eliminate these roadblocks and build WordPress sites faster, with fewer headaches Running a local database server can be quite an undertaking. Typically, developers set up a local LAMP environment utilizing MAMP or XAMPP. Local…
- Analytics & Testing
Lucky Orange: Optimize Your Website With Actionable Visitor Insights From This Suite of Tools
Website optimization is no longer a guessing game. With visitors interacting across multiple touchpoints, it’s crucial to know where they engage, get confused, or drop off. Businesses need more than raw data—they need clear insights to drive real results. To improve website performance and drive conversions, businesses need to focus on key areas like conversion rate optimization, form completions, and…
- Martech Zone Tools
All in One Accessibility: Boost Website Usability with AI-Powered Accessibility Tools
Are you struggling to make your website accessible to a diverse audience with varying disabilities? Many website owners face the challenge of ensuring their sites are user-friendly and compliant with international accessibility standards. Lack of accessibility can lead to poor user experience, legal risks, and potential customer exclusion. All in One Accessibility All in One Accessibility is a comprehensive AI-powered…
- Analytics & Testing
mParticle Analytics: Data-Driven Customer Analytics With Actionable Insights
Every modern business grapples with making informed decisions using customer data. With customer journeys becoming increasingly complex, organizations need a robust analytics solution that empowers their teams to make smarter decisions without the complexity of traditional data querying. mParticle Analytics mParticle Analytics (formerly Indicative) is the only product analytics platform that directly integrates with your data warehouse, offering actionable insights…
- Analytics & Testing
Kameleoon: Drive Growth with AI-powered Experimentation
Every interaction with a website or app counts, and improving user experience is critical for growth. However, managing experiments, optimizing features, and personalizing content can significantly challenge marketing, product, and development teams. That’s where Kameleoon steps in—a unified platform that brings web experimentation, personalization, and feature management into one powerful solution. Kameleoon Kameleoon provides a robust, all-in-one platform that empowers…
- Event Marketing
Bizzabo: Power Your In-Person and Virtual Events on a Single Platform
Marketers know an event’s success hinges on smooth operations, seamless attendee engagement, and powerful post-event analytics. Yet, many still wrestle with outdated event technology, leading to unnecessary expenses, frustration, and inefficiencies. These hidden costs can quietly erode the ROI of even the most well-planned event. Bizzabo Bizzabo is a comprehensive Event Experience OS for marketers to plan, execute, and measure…
