Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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The Secret Sauce to YouTube Success: How to Skyrocket Your Likes and Views
With over 2 billion logged-in users monthly, YouTube is a powerful channel for brands, marketers, and influencers to showcase content and tap into an extensive audience base. It’s been an invaluable tool for businesses to achieve their goals and influencers – YouTubers – to reach their dreams. If you want to maximize your success on YouTube, understanding views and likes is…
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Public Speaking: How Overcoming This Fear Advanced My Career Beyond My Imagination
Ironically, one of the biggest sources of fear can also be the key to career success. I know firsthand because I failed my Public Speaking class at night school. It wasn’t just nerves – it was so intense that my doctor had to prescribe medication to help me manage it. Standing in front of a room full of people, I…
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7 Ways that AI is Revolutionizing Email Marketing
30% of companies all over the world will be using AI in at least one of the sales processes in 2020. By 2035, AI is expected to drive $14 trillion of additional revenue and a 38% rise in profitability!
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What is Preloading, and How Does it Impact Core Web Vitals and Your User Experience?
According to Google Search Console (GCS), one area of improvement I have on Martech Zone is improving my mobile performance as per Core Web Vitals (CWV), a set of metrics that Google uses to evaluate page performance and user experience. My site utilizes custom fonts, and I noticed that there’s quite a delay in loading the page on mobile devices…
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TestFlight: iOS Beta Testing and Live App Monitoring
For app developers, beta testing is crucial in refining the user experience before launching an app on the App Store. Getting real-world user feedback helps identify and fix bugs, test new features, and enhance the app’s overall stability. However, organizing beta testing, collecting feedback, and ensuring users always have the latest build can be challenging. That’s where TestFlight shines, simplifying…
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2024 Black Friday Trends: 6 Takeaways for Retailers and Online Stores
Black Friday is one of the year’s most highly anticipated shopping events, marking the start of the holiday shopping season. Traditionally held on the day following Thanksgiving in the United States, Black Friday falls on the fourth Friday in November. Its roots trace back to the 1950s, when retailers began offering substantial discounts to attract shoppers, boosting foot traffic and…
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Virbela: Elevate Remote Work, Learning, and Events in a 3D Virtual World
VirBELA builds immersive virtual worlds for events, learning, and work.
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Viva Engage: Enhancing Internal Communication and Collaboration for Microsoft 365 Users
In today’s fast-paced, hybrid work environment, companies need a reliable way to ensure employees stay connected, informed, and engaged. A unified communication and collaboration platform is essential for teams working across different locations and time zones. This is where Microsoft Viva Engage steps in—an enterprise social network (ESN) that transforms how employees interact, share insights, and stay connected within the…
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Promote your Brand at Conferences with a Custom Laptop Skin
Standing out is crucial for business and personal branding; first impressions matter more than ever. For professionals like outbound sales reps, public speakers, and DJs—who often work in front of audiences—a unique and eye-catching laptop skin can be an unexpected yet powerful branding tool. It’s an opportunity to showcase your style and communicate your brand message whenever you open your…
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Human-Centric B2B Outreach: 7 Techniques for Meaningful Engagement and Lead Generation
Choose customer empathy and customer experience as an important ingredient of your strategy and you might as well have already found the missing piece that can now complete the lead generation puzzle!
