Alon Goren's Articles on Martech Zone

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Alon Goren

As CEO and founder of AnswerRocket, Alon leads product innovation to bring actionable analytics to business people, so they can get their questions answered faster. Prior to founding AnswerRocket, Alon co-founded and was Chief Technology Officer of Radiant Systems for 25 years. He served as Radiant’s Chairman from 2004 to 2011, when the company was sold to NCR for $1.3 billion. Alon has a B.S. in Computer Systems Engineering from Rensselaer Polytechnic Institute.

Artificial Intelligence

Alon GorenAug 26, 2024

Navigating GenAI’s Role in Branding: Why AnswerRocket and Kantar are Partnering to Drive Marketing Technology Forward

In the fast-paced, data-driven world of modern marketing, brands face the relentless challenge of staying ahead of trends, making informed decisions quickly, and translating data into actionable strategies. This daunting task is time-staking yet critical for maintaining a competitive edge. As consumer behavior becomes more complex and market conditions evolve at lightning speed, the traditional data analysis methods and insight…

Navigating GenAI’s Role in Branding: Why AnswerRocket and Kantar are Partnering to Drive Marketing Technology Forward

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