Antxon Pous's Articles on Martech Zone

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Antxon Pous

Antxon Pous

Antxon Pous de Blas is a Spanish entrepreneur and the founder of NewsletterSoft and Verificaremails, platforms focused on email marketing and verification services. His work emphasizes enhancing digital communication and ensuring data integrity for businesses. Pous de Blas has a background in technology and marketing, which informs his innovative approach to online solutions. His contributions have significantly impacted how companies manage their email outreach and customer engagement strategies.
  • Email Marketing & AutomationHow to use widgets to validate email addresses for lead generation
    Antxon PousOct 29, 2024

    How to Use Widgets to Validate Email in Your Lead Generation Funnel

    Email validation is a crucial step in optimizing lead generation (leadgen) funnels. By implementing real-time email validation, businesses can enhance their data quality, prevent email bounces, improve their email deliverability, and improve the effectiveness of their email marketing campaigns. Validating email addresses helps identify inactive emails, spam traps, and duplicate entries, ensuring a cleaner and more reliable contact list. This…

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