Adam Small's Articles on Martech Zone
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From Pixels to Personas: The Evolution of Avatars in Digital Branding
Avatars emerged decades ago as a powerful tool for branding, allowing companies to forge a unique identity, engage more deeply with their audience, and stand out in a crowded marketplace. One of the earliest and most widely recognized brand mascots…
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Signage: How To Design Effective Signs That Drive More Traffic To Your Business
As marketers, we are often fascinated and driven to the most intelligent or innovative solutions, ignoring obvious solutions that have been proven effective for hundreds of years. Signage is one of those strategies. The above sign is one of my…
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The NAR Lawsuit Will Transform Real Estate Marketing: What Real Estate Agents Must Do Today To Prepare
The lawsuit against the National Association of Realtors ( NAR ) and other real estate companies will significantly transform the industry and impact real estate marketing. To recap, a Missouri jury found NAR and others liable for collusion to maintain…
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How Does Email Work? Headers, Routing, and Technology
An email's journey from the sender or their email service provider ( ESP ) to the recipient is a complex process involving multiple steps and checkpoints. This journey can end with the email being successfully delivered to the recipient's inbox,…
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Mobile vs Desktop (vs Tablet) Activities: Consumer and Business Statistics in 2023
The use of smartphones and desktops varies significantly between consumers and businesses. This article, backed by recent statistics and sources, delves into how these devices are utilized. Here are some overall key differentiators: Media Consumption : While both smartphones and…
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Pros and Cons of Mobile Apps, Mobile-Optimized Web Apps, and Progressive Web Apps (PWA)
When deciding whether to develop a mobile application, a mobile-optimized web app, or a Progressive Web App ( PWA ), businesses must consider various factors beyond user experience. In addition to development costs, testing, and device updates, it's crucial to…
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The History of Text Messaging (Updated for 2023)
In today's world, texting is a ubiquitous form of communication, but it had humble beginnings. Let's journey through the history of texting, highlighting the key milestones highlighted in the beautiful series of infographics below from SimpleTexting . 1992: The First…
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Agent Sauce: Automate Your Real Estate Listings and Virtual Tours To Your Social Media Channels
Martech Zone mentioned that integrations and automation would be key for email marketers. At Agent Sauce, we work with Real Estate agents, and that's precisely what they are demanding. A couple of things you should know about real estate: Real…
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Why Building a Free Mobile App May Be a Smart Move… Or a Risky One
Not long ago, developing a mobile app required a six-figure investment, a team of platform-specific developers, and months of testing across iOS and Android environments. Today, those barriers to entry have largely fallen away. Platforms like Flutter , React Native…
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Navigating the Minefield of Mobile Ad Fraud: Strategies, Insights, and State of the Industry
Mobile ad fraud is a significant challenge within the advertising industry, undermining the effectiveness and efficiency of mobile campaigns. Understanding the various forms of fraud and implementing strategies to combat them is crucial for advertisers looking to safeguard their investments.…
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How to Drive Real Results with Mobile Coupons and Consumer Savings Trends
The rise of the smartphone has redefined countless aspects of daily life, and saving money is no exception. Once limited to newspaper clippings and desktop printouts, coupons have evolved into a fast, digital, and highly personalized experience that travels wherever…
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How to Increase Your Mobile Conversions and Leads
Here's some homework for you before you even read this. What's your percentage of conversions that happen via mobile and desktop? In Google Analytics, select Conversions > Goals > Conversions and select Mobile Traffic for your first group and Non-Mobile…
