Bridget Perry's Articles on Martech Zone

Bridget Perry

Bridget Perry is the CMO of Amperity and a global marketing executive with more than 20 years of experience scaling enterprise B2B SaaS companies. She has held senior leadership roles at Microsoft, Adobe, Contentful, and later, guiding organizations through major growth inflection points and platform shifts. As CMO at Contentful, she drove 70% annual growth for two consecutive years, and at Adobe she led enterprise marketing during the company’s transition to the cloud, helping scale the business from $300M to $3B. Bridget holds an MBA from the Yale School of Management and advises early-stage AI companies.
  • Why Marketing Leaders Need Trusted Customer Context for AI

    Why Marketing Leaders Need Trusted Customer Context for AI

    Marketing teams have spent the last several years modernizing their technology stacks. Customer data platforms (CDPs), AI copilots, predictive analytics, journey orchestration tools, retail media networks, and generative AI (GenAI) systems now sit at the center of enterprise marketing conversations.…