Chris Lucas

Chris is the Vice President of Business Development for Formstack. He manages many of Formstack's marketing efforts with a special interest in discovering how social and online marketing can help Formstack grow. Formstack is an online form-building tool that takes a lot of the headache out of collecting and managing data online.
  • Content Marketing
    trust flow

    The Marketer’s Guide to Becoming a Trust Flow™ Pro

    The last two years have brought many changes to marketing. We’ve seen major moves toward mobile, a new drive for dynamic content and a marriage between social and commerce. But one of the most seismic evolutions has been in the SEO space. In 2013, John Mueller announced that Google would no longer be updating PageRank (Toolbar PageRank), its system for…

  • Content MarketingUsing software as a service

    Stop Building Crappy Software – Integrated Software Still Wins

    Here is something internal CIO’s and your internal tech teams don’t want you to know, the 18-month software implementation that just cost you $500K – $1MM could be done a hell of lot cheaper…and should be.  They are building job security because most C-level leaders and marketers don’t understand how technology can and should work. As marketers we all want…

  • Social Media Marketingtiger woods

    The Problem With “No Comment”

    No Comment has been the protective blanket that companies and individuals have used as shields whenever bad news or public scrutiny arises. In the old world where media took press releases as gospel and where companies were able to control the message No Comment worked to buy the company some time. Today, No Comment doesn’t work. Ask Tiger Woods. Online…

  • Content Marketingman off

    You’re Not Sexy, Now What?

    We once had someone tell us that we, or rather our form building application, wasn’t “sexy”. In some respects I guess that person was right. Forms, by themselves are not sexy, but to the people who use them and depend on them to gather data, they are, if not sexy, pretty damn important. So how do you, a business owner,…

  • Content Marketingdick%27s email

    Dick’s Sporting Goods Driving Social Media with Email

    Last week I found a great example of a really unobtrusive way to use email marketing as a way to drive traffic to social media. The email came from Dick’s Sporting Goods. It was a simple, well-designed email that had a very simple call to action: Follow us on Twitter and receive an exclusive discount code: Why it’s good Dick’s…

  • Social Media Marketingsocial media bridge

    Your Brand Should Be On Social Media

    Every now and again I come across posts talking about how people don’t want to “engage” with brands on social media and that your brand shouldn’t be there, it should be people, etc., etc. The latest was a post from Mike Seidle, a local blogger and business person. I want to preface that I don’t know Mike and I have…

  • Content MarketingDisruptivetechnology

    What Job Does Your Customer Need Your Product or Service To Perform?

    I attended a great event yesterday called the Innovation Summit, which was put on by Indy-based TechPoint. Clayton Christensen, the speaker, professor, and author from Harvard University spoke about Disruptive Innovation and did a remarkable job. One of the points that he made toward the later part of his presentation was about figuring out what job your customer needs your…

  • Content Marketingmegaphone

    3 Reasons To Hire A PR Firm

    In my role atFormstack , an online form builder, one of my tasks is to leverage public relations (PR) and specifically media coverage, that drives exposure and drives sales. Having experience both on the agency and client side I understand what a good Public Relations firm can do for an organization. Here are three reasons, from my experiences, why businesses,…

  • Social Media Marketingwrong

    You’re Doing It Wrong!

    As marketers we are all fully aware of how hard it is to change people’s behavior. It is one of the hardest things that you can attempt to do. It’s why Google, for now, will enjoy continued search success, because people are accustomed to “Google it” when they need to find something on the web. Knowing this, I am fascinated…

  • Content MarketingMoms

    Market Like A Mommy Blogger

    Mommy bloggers have been in the news lately because of their penchant for free goods and the perks that come with being well-followed pitch-women. What makes mom bloggers such a sought after group from PR pros and marketers is that they can mobilize large groups of women (mostly), that trust what they say, have built themselves as trusted advisors, and…